Foghound Studios shines the spotlight on OUTsurance benefits in 12 new TVCs

Foghound Studios, in collaboration with newly appointed internationally acclaimed Director Dule, recently directed a series of 12 humorous English and Afrikaans TVCs for the OUTsurance life campaign. The two-day shoot took place at Foghound's own studios where Dule and the Foghound Team brought the campaign to life.

Inspired by the legendary Mac vs PC campaign, the commercials outline key product differences and innovations in an interesting, accessible and entertaining way by pitting Andy and Andre, who are with a rival insurance company, up against Anton who is covered by OUTsurance. Making sure the actors grab audiences' attention with character play, Dule takes them through a series of different amusing scenes where we see Anton describe benefits like immediate cover and all your premiums back in 15 years if you don't claim, while Andy and Andre struggle to compare their insurance cover as it simply doesn't measure up.

OUTsurance Production Manager Bryn Puchert knew that Foghound Studios offer a complete in-house production solution as well as a world-class director: "Dule did a great job keeping the energy up on set in spite of a punishing schedule, shooting 12 commercials in just two days. And we certainly wouldn't have turned this around as quickly as we did without a facility that has everything under one roof, and the Foghound 'whatever it takes' approach."

Outsurance_Anton and Andy_Funeral from Foghound Studios on Vimeo.

Outsurance_Anton and Andre__Family from Foghound Studios on Vimeo.

Credits:

Client: OUTsurance
Production Manager: Bryn Puchert
Production House: Foghound Studios
Director: DULE
DOP: Alard de Smidt
Executive Producer: Neil Symon & Kobus Swart
Senior Producer: Sian Anicic
Production Manager: Lara Gildenhuys
Editor: James Nell & Alastair Hetherington
Final Mix: Foghound Studios