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Think McCain, think Net#work BBDO
Net#work BBDO has been awarded the multi-million rand account for multinational frozen food brand McCain, after a hotly contested battle between the country's top advertising agencies. Heather Partner, marketing director for McCain Foods, says it is looking forward to 'co-parenting' the McCain brand with the agency.
Other agencies vying for the prestigious account were Jupiter Drawing Room, Morris Jones and Joe Public.
So what tipped the scales for Net#work? A jubilant Mike Schalit, BBDO South Africa's creative chief, says, "We did more than think again, we went beyond the brief and integrated a strong business strategy with some of our best creative.
"However, that is what any company should expect from its agency. I think what tipped it for us is the agency's unique vibe. It's that magic ingredient, a spontaneous combustion we were able to forge with our new partner. That is something you cannot just create - it somehow just is. Luckily this prized but elusive quality is something we share with so many of our clients."
Partner comments, "Their pitch was brave and challenging. That, coupled with their recognised creative excellence, made us believe it was the right agency for us as we continue to set the McCain brand apart in the food market."
