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Richards Bay is home to the Port of Richards Bay, South Africa's largest port by cargo volumes and Africa's largest coal export facility. The city is also a key hub for the mining, manufacturing, forestry and maritime industries.
According to CemAir, reinstating the route will provide business travellers with a convenient and time-efficient alternative to long road journeys while creating greater opportunities for companies operating in KwaZulu-Natal and beyond.
Through Johannesburg, passengers will also have access to onward connections across CemAir's domestic and regional network, making travel more efficient for both business and leisure travellers.
Beyond its commercial importance, Richards Bay is known for its beaches, birdlife, fishing and proximity to several of South Africa's best-known game and nature reserves.
CemAir says the route will provide leisure travellers with easier access to the Zululand region and its wildlife, outdoor attractions and cultural heritage.