"We have made numerous efforts to meet with the department to present our proposals to no avail," said the Industry Association for Responsible Alcohol Use.
It said it recognised the harm caused by alcohol abuse, but urged the government to consider the economic implications of the Control of Marketing of Alcohol Bill.
In its current form, the bill bans all forms of alcohol advertising and sponsorship.
The legislation would result a loss of R4.3bn for sports development and would cost the broadcast media R1.4bn in lost revenue if it was adopted in its current form, it said.
Source: Sapa, via I-Net Bridge
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