Rising interest in SA's luxury property: Pam Golding

Source: Supplied. Constantia home sold for R54m: This luxurious six-bedroom Constantia Upper residence, nestled amidst mountains, valleys, and vineyards, provides resort-style living in a tranquil countryside setting.

Says Golding: “While this is an ongoing trend, since the start of the year (2024) Cape Town – with its appealing natural surrounds - features prominently, experiencing a surge in interest and enquiries from international residential property buyers.

"In this vein, individual home sales in the Southern Suburbs and Atlantic Seaboard to both local and global purchasers have exceeded R20m, ranging even northwards of R90m."

These range from apartments overlooking the sandy white beaches of areas such as Clifton and Camps Bay, to the countrified tranquillity of Bishopscourt and Constantia, among others. A notable recent sale is a home in Constantia which achieved the full asking price of R54m.

“Overseas buyers in these areas are still predominantly from traditional European markets, but now further prompted by geopolitical issues which appear to have boosted sentiment in respect of the top-end residential property market in the Cape, coupled with the value offering when compared to global high-end markets.

"This trend is further fuelled by a steady stream of semigrators relocating permanently to the Cape from other regions as a lifestyle choice, with the Mother City’s R120bn 10-year infrastructure investment programme and pro-active approach to reducing load shedding providing further incentive – not to mention a host of lifestyle attractions.”

Indicative of the demand for residential property in Cape Town in general – across all price ranges – are Pam Golding Properties’ regional sales in the city comprising the Atlantic Seaboard - including the V&A Waterfront, and Southern Suburbs and Southern Peninsula for the month of February 2024 alone, where sales to the value of a record R618m were concluded.

In the Cape’s Boland region, sought after among affluent home buyers and especially popular among UK purchasers as a permanent residential destination, recent sales transactions concluded by Pam Golding Properties include homes in prestigious Val de Vie Estate near Paarl sold for in excess of R25m, and also upwards of R30m.

International interest surges

Says Golding: “The Western Cape’s Garden Route is another perennial favourite among high-net worth residential property buyers. Post the December/January festive season, we are seeing an increase in viewing requests from the higher-end international market, notably those wanting to relocate here from overseas.

"For example, in Knysna, we have enquiries from those looking to relocate from Switzerland, Belgium, Germany and America, as well as from South African purchasers.

“In Gauteng, we are seeing positive signs regarding confidence in the market in general, and currently dealing with high-net worth buyers in all our top-end luxury areas regarding freestanding homes, including those in estates.

"Achieving high-end prices largely relies on the location and prestige of the specific address. Those that offer status, top-notch security, a luxurious lifestyle and in many instances, high-end amenities, do not face challenges in terms of demand.

"Interest in luxury, high-end residences is certainly on the rise, with a significant number of high-end enquiries particularly in areas such as Monaghan Farm, Blair Atholl, Dainfern Estate, Eagle Canyon, Serengeti Golf Estates, Eboste Golf Estate, The Neighbourhood, Atholl, Morningside, Sandhurst, Hyde Park, Westcliff and Dunkeld.

Source: Supplied. Conveniently located in a sought-after avenue in close proximity to major highways, schools and exclusive shopping malls, this architecturally designed luxury, four-bedroom home in Illovo, Johannesburg has been sold by Pam Golding Properties for R35m.

We’re seeing notable interest from South African buyers, including expats who had emigrated to London but are now returning to South Africa. Furthermore, there is ongoing robust attention emanating from other African countries, including Kenya, Angola, Mozambique, Botswana and Zimbabwe.”

Prime property market insights

Adds Golding: “In Steyn City in Fourways, we recently sold a 4,100m² vacant plot for R18.5m to a local Gauteng purchaser, who is building a permanent residence in a prime location. Of interest is that existing residents in this expansive, highly sought-after estate are very active in the market and always looking to acquire additional properties or to upgrade within the estate, which attests to the potential for sound return on investment.

"While there is mostly local interest at present, we recently had a visit from two American tour groups, which indicated that there appears to be considerable interest from some Americans to exit the USA. South Africa is becoming a more appealing destination to them, with property prices, the cost of living, and build quality seeming to be key factors.”

Golding says in KwaZulu-Natal, La Lucia and uMhlanga remain sought after suburbs, particularly estates – where prices range from R7m to over R20m with some spectacular homes in The Executive development in La Lucia priced in the mid-R20 millions. An impressive home currently on the market in the Signature development in Sibaya is on the market at R37m.

“The luxury end of this market has been attracting interest from buyers based in Johannesburg as well as those based in countries like Dubai. Most are seeking modern homes, and as mentioned above, preferably in estates, so currently we are seeing more movement in estates like Hawaan Forest and Izinga, than we are in freestanding homes,” says Golding.