Marketing teams | Bizcommunity

Marketing teams | Bizcommunity

News

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 3 days

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

Yassin Aberra, founder and CEO of Social Market Way, breaks down what social listening actually means, why legacy brands are moving now, and what the competitive stakes look like for those who don't (Image source: © 123rf )

Digital

What is social listening and why it is important

Yassin Aberra 9 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Retail Marketing

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Evan-Lee Courie 24 Feb 2026

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 24 Feb 2026

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Marketing

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Issued by Brave Group 20 Feb 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Media

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Marketing

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Nicole DiNicola 23 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Marketing

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Thabang Skwambane 19 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Marketing

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Issued by AdBot 12 Jan 2026

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

2026 Digital Marketing and Advertising Trends out now

Digital

2026 Digital Marketing and Advertising Trends out now

Issued by Red September 8 Dec 2025

Digital skills shift from startup survival to scalable business growth

Entrepreneurship

Digital skills shift from startup survival to scalable business growth

3 Dec 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 20 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

Advertising

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Roots 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

Research

Roots 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

Issued by Caxton Media 3 Oct 2025

Source: © 123rf Mariangela Caineri Zenati, marketing manager at social media management platform Loomly examines the implications of the controversial social media ban for teenagers in Australia

Social Media

The implications for brands of the social media ban for teenagers in Australia

Mariangela Caineri Zenati 10 Sep 2025

How AI is taking e-commerce places in South Africa

E-commerce

How AI is taking e-commerce places in South Africa

Issued by TDMC 10 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Exhibitions

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Issued by Montgomery Group Africa 1 Sep 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Tuned in to FM: Part 1

Women's Month

Tuned in to FM: Part 1

Issued by MediaHeads 360 18 Aug 2025

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

Digital

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

Branding

Playing it safe is killing your brand

Issued by eatbigfish 18 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Packaging is key to survival in the FMCG landscape

Packaging

Packaging is key to survival in the FMCG landscape

12 Aug 2025

Bryony Rose. Source: Nedbank IMC

IMC Conference

#BehindtheIMC | Bryony Rose on AI search, adaptability, and redefining digital visibility

Chloe Posthumus 7 Aug 2025

Research

What South Africa’s fast food choices reveal about brand loyalty, value and visibility

Issued by Rogerwilco 5 Aug 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

#WPRD2025 | JL PR's Jana Leonard: PR is a rewarding space to be in

World PR Day

#WPRD2025 | JL PR's Jana Leonard: PR is a rewarding space to be in

Evan-Lee Courie 16 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

Location Bank launches mobile-accessible platform

Digital

Location Bank launches mobile-accessible platform

Issued by Location Bank 7 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

Consistency is Cannes Lions' 2025 mantra

Cannes Lions

Consistency is Cannes Lions' 2025 mantra

3 Jul 2025

Top 5 takeaways from Umbraco Codegarden 2025

Development

Top 5 takeaways from Umbraco Codegarden 2025

Issued by Bluegrass Digital 30 Jun 2025

Clients and partners came together for the event.

Marketing

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

The hidden cost of content chaos – and why we need to start wrangling it

Production

The hidden cost of content chaos – and why we need to start wrangling it

Sam Antoncich, Issued by Greatstock 28 May 2025