Marketing data | Bizcommunity

Marketing data | Bizcommunity

News

Rhodes Quality Limited Edition Juices voted Best New Fruit Juice in the 2026 Product of the Year Awards

FMCG

Rhodes Quality Limited Edition Juices voted Best New Fruit Juice in the 2026 Product of the Year Awards

Issued by Rhodes Food Group 20 Aug 2026

All the data. None of the answers

Marketing

All the data. None of the answers

Ryan Sauer, Issued by Redwood Analytics 29 Jul 2026

AI theatre is the most expensive show in marketing

Marketing

AI theatre is the most expensive show in marketing

Mat Sexwale, Issued by Brave Group 24 Jul 2026

Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

Marketing

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

22 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

Marketing

How to build brand equity. Report finds it's not what CMOs are doing

25 Jun 2026

Richfield is reshaping business education with AI-ready curriculum

Higher Education

Richfield is reshaping business education with AI-ready curriculum

Issued by Richfield 19 Jun 2026

Marketing

Is it time for CMOs to demand outcomes, not activity, from their agencies?

Jaco Lintvelt, Issued by Incubeta 17 Jun 2026

The invisible hand: Architecting advocacy without selling out

Marketing

The invisible hand: Architecting advocacy without selling out

Mathabatha Sexwale, Issued by Brave Group 15 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Managing incentives and competitions the right way

Marketing

Managing incentives and competitions the right way

Issued by Caxton Media 3 Jun 2026

Turning SEO into GEO: How Rogerwilco is winning the AI search era

Marketing

Turning SEO into GEO: How Rogerwilco is winning the AI search era

Issued by Rogerwilco 25 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Branding

The Kantar BrandZ Most Valuable Global Brands 2026

Issued by Kantar 14 May 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Marketing

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

CMOs drowning in data, starved for decisions

Marketing

CMOs drowning in data, starved for decisions

Max Flajsner, Issued by Incubeta 5 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

Digital

Kantar appoints Ndeye Diagne as chief strategy and transformation officer, MEA & Türkiye

Issued by Kantar 26 Feb 2026

Penquin’s Strategy Director Thando Mxosa says in 2026 marketing success lies in the ‘why,’ not the ‘what’ (Image supplied)

Advertising

#BizTrends2026 | Penquin’s Thando Mxosa: The ‘why,’ not the ‘what’ counts

Thando Mxosa 19 Feb 2026

Consumers face climate burnout as fears over global conflicts increase

Marketing

Consumers face climate burnout as fears over global conflicts increase

Issued by Kantar 17 Feb 2026

Marketing mix modelling is shifting from experimental to essential in SA

Marketing

Marketing mix modelling is shifting from experimental to essential in SA

Issued by Incubeta 12 Feb 2026

Surge in South African e-commerce: Top brands drive 47% growth in 2025

E-commerce

Surge in South African e-commerce: Top brands drive 47% growth in 2025

14 Jan 2026

Legislative updates and industry news – November 2025

Financial Services

Legislative updates and industry news – November 2025

Danica Pretorius, Issued by Ambledown 22 Dec 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

The Walt Disney Company names Rochelle Knock as country head, sub-Saharan Africa

TV

The Walt Disney Company names Rochelle Knock as country head, sub-Saharan Africa

Issued by The Walt Disney Company Africa 23 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

How AI is taking e-commerce places in South Africa

E-commerce

How AI is taking e-commerce places in South Africa

Issued by TDMC 10 Sep 2025

Incubeta acquires RocketSource to expand human-centred AI capabilities

Artificial Intelligence

Incubeta acquires RocketSource to expand human-centred AI capabilities

Issued by Incubeta 10 Sep 2025

Digify Africa and Meta are offering a free digital marketing programme for 2025. Source: Supplied.

Education

Calling unemployed youth: Digify Africa and Meta offer free digital marketing programme for 2025

6 May 2025

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

DEI

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

Senamile Zungu and Leigh Andrews, Issued by Kantar 24 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

Advertising

Facebook agrees to halt targeted ads for UK user after legal challenge

Karabo Ledwaba 26 Mar 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

Entries for the 2025 Product of the Year South Africa programme are open

Branding

Entries for the 2025 Product of the Year South Africa programme are open

Issued by Product of the Year South Africa 3 Sep 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Prebo Digital welcomes Mr Price Home onboard

Marketing

Prebo Digital welcomes Mr Price Home onboard

Issued by Prebo Digital 1 Jul 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Game changer: How data science is reshaping esports

Digital

Game changer: How data science is reshaping esports

Paul Stemmet & Shaloam Mutetwa, Issued by Dentsu 8 May 2024