Marketing data | Bizcommunity

Marketing data | Bizcommunity

News

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

DEI

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

Senamile Zungu and Leigh Andrews, Issued by Kantar 24 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

Advertising

Facebook agrees to halt targeted ads for UK user after legal challenge

Karabo Ledwaba 26 Mar 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

Entries for the 2025 Product of the Year South Africa programme are open

Branding

Entries for the 2025 Product of the Year South Africa programme are open

Issued by Product of the Year South Africa 3 Sep 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Prebo Digital welcomes Mr Price Home onboard

Marketing

Prebo Digital welcomes Mr Price Home onboard

Issued by Prebo Digital 1 Jul 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Game changer: How data science is reshaping esports

Digital

Game changer: How data science is reshaping esports

Paul Stemmet & Shaloam Mutetwa, Issued by Dentsu 8 May 2024

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors

OOH

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors

Issued by Tractor Outdoor 27 Feb 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA

Marketing

The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Social Media

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Digital

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Danette Breitenbach 12 Jan 2024

The World Domination blueprint: Wetpaint is taking over the world one brief at a time

Advertising

The World Domination blueprint: Wetpaint is taking over the world one brief at a time

Issued by Wetpaint Advertising 22 Nov 2023

Source: © 123rf An industry white paper and trends forecast from Clockwork unpacks the marketing landscape’s latest developments, current trends, and what to expect in the year to come

Advertising

Deep breaths, this isn't the advertising apocalypse

23 Oct 2023

Grant Pleming, managing director of the Racket Club. Source: Supplied.

Marketing

Experiential marketing's future: Integration and innovation anchored in data

Grant Pleming 19 Oct 2023

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Marketing

Clockwork releases trends forecast for marketers: What you can't not know in 2024

Issued by Clockwork 10 Oct 2023

Image supplied. Micha Suarez De Koning, CTIO at Sprout Performance Partners, gives three tips to boost your data-driven marketing efforts

Marketing

3 Tips to boost your data-driven marketing efforts

28 Aug 2023

Branding

Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand

Issued by Kantar 16 Aug 2023

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

Research

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

#BehindtheSelfie: Tinashe Manyanya, digital marketing manager at Wonga

Digital

#BehindtheSelfie: Tinashe Manyanya, digital marketing manager at Wonga

Karabo Ledwaba 22 Jun 2023

#OrchidsandOnions: SuperSport reigns supreme, DA not so much

#OrchidsandOnions

#OrchidsandOnions: SuperSport reigns supreme, DA not so much

Brendan Seery 20 Jun 2023

Source: Supplied. Yellow Card's chief executive officer, Chris Maurice

Fintech

#AfricaMonth: How Yellow Card hit 1 million users in pursuit of inclusive finance

Katja Hamilton 18 May 2023

Incubeta directors Chelsea Owens and Niamh NicLiam. Source: Supplied.

Marketing

#EcomAfrica: The dating game of marketing

Karabo Ledwaba 24 Apr 2023

Kantar fuels growth in the Middle East & Africa through strategic appointments

Marketing & Media

Kantar fuels growth in the Middle East & Africa through strategic appointments

Issued by Kantar 12 Apr 2023

Source: © George Milton Influencer marketing is a key growth priority says WPP as it acquires Goat

Marketing

WPP puts money where its mouth is with acquisition of influencer marketing agency, Goat

22 Mar 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Research

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

#Newsmaker: Zetu Damane takes up chief strategy officer role at McCann

Advertising

#Newsmaker: Zetu Damane takes up chief strategy officer role at McCann

Karabo Ledwaba 2 Mar 2023

#BizTrends2023: Digital transformation at the heart of 2023

Digital

#BizTrends2023: Digital transformation at the heart of 2023

Zuko Mdwaba 17 Jan 2023

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Research

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Issued by Kantar 17 Nov 2022

Marketing

CMOs and brands effectively lean into performance-driven content

Julien Fievez 2 Nov 2022

Retail

Leveraging data to drive actionable insight on e-commerce platforms

Andrew Dawson 25 Oct 2022

#LunchtimeMarketing: Big data in the motoring industry

#LunchtimeMarketing

#LunchtimeMarketing: Big data in the motoring industry

21 Oct 2022

Natasha Maharaj. Source: Supplied.

Marketing

Hoorah and Distell launch internal data intelligence agency

11 Oct 2022

Marketing

Marketing is the science of data and creativity

Rirhandzu Shingwenyana 13 Sep 2022

Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn

Branding

Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn

Issued by Kantar 3 Aug 2022

Source: © CMO Council A new report show that 62% of marketers are only moderately confident (or worse) in their data, analytics and insights systems

Research

Two-thirds of global marketers lack confidence in their data, analytics and insights

12 Jul 2022

Marketing

Marketing report reveals customer experience and data trends

Loretta Shen 22 Apr 2022

10 banking trends in South Africa shaking up the future of below-the-line marketing

Marketing

10 banking trends in South Africa shaking up the future of below-the-line marketing

Issued by Tradeway 8 Apr 2022