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5 ways SMEs and startups can optimise their advertising budget
5 ways SMEs and startups can optimise their advertising budgetArticle

If it is true that 50% of small businesses fail within the first five years, and the three common causes are known: lack of cash flow, budget overspends, and failure to work from an effective game plan...

Jon Berkowitz & Elan Band 3 days ago

Digital marketing essentials for 2021
Digital marketing essentials for 2021Article

Digital marketing trends have seen a lot of change, especially since the start of the COVID-19 pandemic...

Mkhuseli Vangile 4 May 2021

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Toyota records market share of 24.6% in AprilArticle

Toyota South Africa Motors registered a total of 4,745 units in the light commercial vehicle (LCV) segment, claiming a market share of 43.6%, as well as a total of 3,885 units in the passenger segment with a commensurate market share of 17%...

4 May 2021

Understanding traditional and digital marketing
Understanding traditional and digital marketingArticle

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu Shingwenyana 3 May 2021

#BehindtheBrandManager: Travis Coppin of Food Lover's Market
#BehindtheBrandManager: Travis Coppin of Food Lover's MarketArticle

Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business...

Lauren Hartzenberg 30 Apr 2021

#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitude
#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitudeArticle

Jardim chats to us about her fulfilling career with Adidas South Africa, and why Impossible Is Nothing is a statement the brand stands by...

Lauren Hartzenberg 26 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

#BehindtheBrandManager: Dr Andrew Golding of the Pam Golding Property group
#BehindtheBrandManager: Dr Andrew Golding of the Pam Golding Property groupArticle

Established in 1976 by the late property and real estate icon Pam Golding, the Pam Golding Property group has since achieved world-class status...

Sindy Peters 15 Apr 2021

#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and Eats
#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and EatsArticle

Kate Owen, Uber SA's marketing manager unpacks Uber's brand strategy for both Uber Rides and Uber Eats, amongst other things...

Robin Fredericks 15 Apr 2021

#BehindtheBrandManager: Natasha Mkhize, brand and marketing manager at Curro
#BehindtheBrandManager: Natasha Mkhize, brand and marketing manager at CurroArticle

Natasha Mkhize, brand manager for the Curro network of schools, shares with us the value of growing up with a strong role model, and explains what it takes to market not just a 'moment', but a lifetime experience...

Shan Radcliffe 14 Apr 2021

#BehindtheBrandManager: Gerry Thomas, the man behind Krispy Kreme SA
#BehindtheBrandManager: Gerry Thomas, the man behind Krispy Kreme SAArticle

Gerry Thomas, director of Krispy Kreme SA, unboxes more about the success of the 'sweet treat' brand....

Evan-Lee Courie 14 Apr 2021

#Newsmaker: Thando Mafongosi, Grey Group Advertising's new strategy director
#Newsmaker: Thando Mafongosi, Grey Group Advertising's new strategy directorArticle

Grey Group Advertising Africa recently announced the promotion of Thando Mafongosi to strategy director...

Evan-Lee Courie 12 Apr 2021

G3G Africa awarded Top S/4 Move Execution Award
G3G Africa awarded Top S/4 Move Execution AwardArticle

G3G Africa has been awarded the highly coveted Top S/4 Move Execution Award...

Issued by G3G 12 Apr 2021

#BehindtheBrandManager: Thobile Tshabalala, head of Brand at Old Mutual
#BehindtheBrandManager: Thobile Tshabalala, head of Brand at Old MutualArticle

Thobile Tshabalala, head of Brand at Old Mutual is responsible for implementing the overall brand strategies and marketing-related plans to build and grow the Old Mutual brand...

Jessica Tennant 9 Apr 2021

#BehindtheBrandManager: Tereza Correia of Yolk on rebranding Andersen in SA
#BehindtheBrandManager: Tereza Correia of Yolk on rebranding Andersen in SAArticle

For our #BehindtheBrandManager series this month, we chatted to legal marketing consultant, co-founder and strategic lead at Yolk, Tereza Correia, who currently manages the Andersen brand in South Africa...

Shan Radcliffe 8 Apr 2021

How Jameson mixed up their marketing efforts during Covid-19
How Jameson mixed up their marketing efforts during Covid-19Article

Brands in all sectors of the economy have come through Covid-19 with varying degrees of success. The liquor industry was of course hard hit...

Beatrice Marfleet 30 Mar 2021

Why your brand needs a P2P marketing strategy
Why your brand needs a P2P marketing strategyArticle

In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service...

Heath Muchena 29 Mar 2021

#BehindtheBrandManager: Cate Williams of Retail Capital South Africa
#BehindtheBrandManager: Cate Williams of Retail Capital South AfricaArticle

Cate Williams, marketing manager and brand strategist at Retail Capital South Africa, uncovers the driving force behind the brand...

Evan-Lee Courie 25 Mar 2021

Best digital marketing technology to embrace
Best digital marketing technology to embraceArticle

A lot of advancements that have been experienced in the business world since the start of the 21st century can be attributed to the advent of new technologies...

Craig Lebrau, Issued by Lebrau Press 11 Mar 2021

How can the print media industry secure its future?
How can the print media industry secure its future?Article

Jennilee Peremore-Oliver shares vital strategic interventions that print media companies can adopt to secure its future...

Jennilee Peremore-Oliver 11 Mar 2021

#StartupStory: Proptech platform Reslocate connects students with student accommodation
#StartupStory: Proptech platform Reslocate connects students with student accommodationArticle

Lucas Tsholofelo Mohaswa saw a gap in the student accommodation market and promptly set to work on Reslocate, the latest local proptech platform to hit the market...

Sindy Peters 11 Mar 2021

#EcommerceDay2021: Paving the way for growth beyond Covid-19
#EcommerceDay2021: Paving the way for growth beyond Covid-19Article

Digitalmall.com's Yaron Assabi weighs in on the encouraging growth of e-commerce in SA and what's needed to take it to the next level...

Lauren Hartzenberg 10 Mar 2021

Boris Dzhingarov
Benefits of using YouTube marketing for business growthArticle

In this modern business landscape, business-customer dynamics have shifted incredibly.

Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021

Bluegrass helps Bio-Oil boost B2B marketing strategy
Bluegrass helps Bio-Oil boost B2B marketing strategyArticle

The Union Swiss team was looking to design and develop an Instagram-style mobile application to transform their B2B communication efforts...

Nick Durrant, Issued by Bluegrass Digital 5 Mar 2021

Mega co-located trade show set for Joburg in November
Mega co-located trade show set for Joburg in NovemberArticle

Analytica Lab Africa, Ifat Africa and Food & Drink Technology Africa have been rescheduled to November 2021...

9 Feb 2021

How to drive sales with customer-unique content
How to drive sales with customer-unique contentArticle

A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...

Greg Chen 9 Feb 2021

Itu Senne shares how Covid-19 has impacted the world of sports marketing
Itu Senne shares how Covid-19 has impacted the world of sports marketingArticle

Itu Senne, the newly appointed head of marketing at SuperSport, shares the importance of sport in South Africa, the shift in digital marketing and how Covid-19 has impacted the world of sports marketing...

Evan-Lee Courie 5 Feb 2021

Technology can help you grow your business
Technology can help you grow your businessArticle

According to the 2020 National Income Dynamics Study - Coronavirus Rapid Mobile Survey, three million South Africans lost their jobs as a consequence of the Covid-19 pandemic and subsequent lockdowns last year...

26 Jan 2021

When to use chatbots vs live chat
When to use chatbots vs live chatArticle

If you're making use of chatbot and live chat solutions in your conversational marketing strategy, you're already well on your way to ensuring a happy working relationship with new and existing customers...

Issued by Vyb 26 Jan 2021

Marketing in times of uncertainty
Marketing in times of uncertaintyArticle

2020 turned out so different to anything we could have imagined, and many marketing plans and ideas were shelved. Some for good reason. With reduced income, the marketing budget also shrinks....

Andrea Paulsen 12 Jan 2021

UpBeet Digital - The new digital agency with deep industry roots and delicious fruit
UpBeet Digital - The new digital agency with deep industry roots and delicious fruitArticle

Whether your company is in need of a digital marketing strategy to guide, support, inform and help your teams achieve your goals and objectives, UpBeet Digital has the solution for your brand and your business...

Issued by UpBeet Digital 8 Jan 2021

Sizwe Dlamini
How is your brand story evolving in the digital realm?Article

For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...

Sizwe Dlamini 23 Dec 2020

#BizTrends2021: What will shape digital storytelling in South Africa in 2021
#BizTrends2021: What will shape digital storytelling in South Africa in 2021Article

In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020...

Mongezi Mtati 22 Dec 2020

Digital transformation: Separating the ordinary from the extraordinary in 2021
Digital transformation: Separating the ordinary from the extraordinary in 2021Article

Optimists among us realised early on that the Covid-19 pandemic and associated lockdowns should be viewed as the ultimate opportunity to accelerate the transformation to digital. Increasingly, a digital strategy is becoming the only strategy...

Shaune Jordaan 21 Dec 2020

What to consider before investing in digital signage
What to consider before investing in digital signageArticle

Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...

21 Dec 2020

BlueMagnet offers subsidised support to companies in dire need for rapid digital upskilling
BlueMagnet offers subsidised support to companies in dire need for rapid digital upskillingArticle

The digital skills gap continues to widen in South Africa, and globally, forcing companies to invest more in reskilling their workforce quickly to stay relevant...

Issued by BlueMagnet Digital 15 Dec 2020

Digital marketing trends you need to consider in 2021
Digital marketing trends you need to consider in 2021Article

Covid-19 revolutionised how businesses operate and how consumers behave. Amidst the chaos, many companies had to evolve and adapt to fit the new normal...

9 Dec 2020

Reasons why nobody visits your virtual exhibition stand
Reasons why nobody visits your virtual exhibition standArticle

It's the talk of 2020. Virtual events have filled your calendar. And as a business owner, you're probably thinking you should get involved. But what are the reasons nobody visits your virtual exhibition stand?

Natalka Antoniuk 7 Dec 2020

Popularity vs. Personalisation: Which is a better influencer marketing tactic?
Popularity vs. Personalisation: Which is a better influencer marketing tactic?Article

With influencer marketing continuing to grow at a rapid rate, digital marketeers are needing to justify their expense. Amelia Neate, senior manager at Influencer Matchmaker explains why brands should be considering personalisation over popularity as a better metric to help reach your goals...

Amelia Neate 7 Dec 2020

Black Friday done, all eyes now turn to Christmas
Black Friday done, all eyes now turn to ChristmasArticle

Results from a recent survey, conducted by ovatoyou amongst 2,000 online South Africans, showed that 71% of respondents predicted that they are going to be spending between 25-50% less this Christmas...

Issued by imagineNATION Alliance 7 Dec 2020

PMG unleashes a new 'force' in retail sales and marketing solutions
PMG unleashes a new 'force' in retail sales and marketing solutionsArticle

Provantage Media Group has taken up a strong position in the field sales and marketing arena, thanks to the launch of a new division - Field Force...

Issued by Provantage Media Group 1 Dec 2020

Machine_ wins 5 content marketing awards including Best Digital Publication & Editor of the Year
Machine_ wins 5 content marketing awards including Best Digital Publication & Editor of the YearArticle

Machine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognise Machine_'s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its strategic partners...

Issued by Machine_ 20 Nov 2020

Getty
Online shopping growth shaping business strategyArticle

Being in my mid-forties and a bit of a techno-phobe, my previous online shopping experience had been limited to the occasional Netflorist purchase. But my eyes have been opened...

Claire Herman 20 Nov 2020

New marketing realities facing businesses post Covid-19
New marketing realities facing businesses post Covid-19Article

2020 has been a period in which perceptions changed, boundaries moved, and businesses shifted on their traditional, comfortable foundations - leaving branding battling with the new reality...

Andisa Ntsubane 12 Nov 2020

Every brand has a story to tell. What's yours?
Every brand has a story to tell. What's yours?Article

2020 saw the closure of several well-known brands. This had us daydreaming of the "good old days". The reason for this is that there is some element that has resonated with us...

Sizwe Dlamini 11 Nov 2020

9 reputation accessories your PR content marketing needs now
9 reputation accessories your PR content marketing needs nowArticle

Read why a Biz Press Office Newsroom is the must-have PR accessory for custodians of company publicity and reputation to be seen on the most credible and professional business communication site in Africa...

Issued by Bizcommunity.com 9 Nov 2020

Henk Pretorius chats new horror film 'The Unfamiliar' and filmaking during Covid-19
Henk Pretorius chats new horror film 'The Unfamiliar' and filmaking during Covid-19Article

2020 horror film, The Unfamiliar is now available for streaming in South Africa. Daniel Dercksen chats to director Henk Pretorius for the behind the scenes scoop as well as his thoughts on the affect of Covid-19 on the film industry...

Daniel Dercksen 5 Nov 2020

A democratic celebration of art - Zeitz MOCAA reopens with inclusive Cape Town exhibition, 'Home Is Where The Art Is'
A democratic celebration of art - Zeitz MOCAA reopens with inclusive Cape Town exhibition, 'Home Is Where The Art Is'Article

In an unprecedented move, Cape Town institution Zeitz MOCAA (Museum of Contemporary Art Africa) reopens with Home Is Where The Art Is, a wonderfully inclusive exhibition for Capetonians by Capetonians...

Ruth Cooper 4 Nov 2020

Boris Dzhingarov
Google My Business - Getting the basics right for your business and websiteArticle

It's become quite natural to turn to Google to find a service close to you or to locate a new restaurant. So just by creating a profile on Google My Business (GMB), companies make themselves discoverable by countless potential customers...

Boris Dzhingarov, Issued by Monetary Library 2 Nov 2020

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