If it is true that 50% of small businesses fail within the first five years, and the three common causes are known: lack of cash flow, budget overspends, and failure to work from an effective game plan...
Jon Berkowitz & Elan Band 3 days ago
Digital marketing trends have seen a lot of change, especially since the start of the COVID-19 pandemic...
Mkhuseli Vangile 4 May 2021
Toyota South Africa Motors registered a total of 4,745 units in the light commercial vehicle (LCV) segment, claiming a market share of 43.6%, as well as a total of 3,885 units in the passenger segment with a commensurate market share of 17%...
First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...
Rirhandzu Shingwenyana 3 May 2021
Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business...
Lauren Hartzenberg 30 Apr 2021
Jardim chats to us about her fulfilling career with Adidas South Africa, and why Impossible Is Nothing is a statement the brand stands by...
Lauren Hartzenberg 26 Apr 2021
The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...
Established in 1976 by the late property and real estate icon Pam Golding, the Pam Golding Property group has since achieved world-class status...
Sindy Peters 15 Apr 2021
Kate Owen, Uber SA's marketing manager unpacks Uber's brand strategy for both Uber Rides and Uber Eats, amongst other things...
Robin Fredericks 15 Apr 2021
Natasha Mkhize, brand manager for the Curro network of schools, shares with us the value of growing up with a strong role model, and explains what it takes to market not just a 'moment', but a lifetime experience...
Shan Radcliffe 14 Apr 2021
Gerry Thomas, director of Krispy Kreme SA, unboxes more about the success of the 'sweet treat' brand....
Evan-Lee Courie 14 Apr 2021
Grey Group Advertising Africa recently announced the promotion of Thando Mafongosi to strategy director...
Evan-Lee Courie 12 Apr 2021
G3G Africa has been awarded the highly coveted Top S/4 Move Execution Award...
Issued by G3G 12 Apr 2021
Thobile Tshabalala, head of Brand at Old Mutual is responsible for implementing the overall brand strategies and marketing-related plans to build and grow the Old Mutual brand...
Jessica Tennant 9 Apr 2021
For our #BehindtheBrandManager series this month, we chatted to legal marketing consultant, co-founder and strategic lead at Yolk, Tereza Correia, who currently manages the Andersen brand in South Africa...
Shan Radcliffe 8 Apr 2021
Brands in all sectors of the economy have come through Covid-19 with varying degrees of success. The liquor industry was of course hard hit...
Beatrice Marfleet 30 Mar 2021
In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service...
Heath Muchena 29 Mar 2021
Cate Williams, marketing manager and brand strategist at Retail Capital South Africa, uncovers the driving force behind the brand...
Evan-Lee Courie 25 Mar 2021
A lot of advancements that have been experienced in the business world since the start of the 21st century can be attributed to the advent of new technologies...
Craig Lebrau, Issued by Lebrau Press 11 Mar 2021
Jennilee Peremore-Oliver shares vital strategic interventions that print media companies can adopt to secure its future...
Jennilee Peremore-Oliver 11 Mar 2021
Lucas Tsholofelo Mohaswa saw a gap in the student accommodation market and promptly set to work on Reslocate, the latest local proptech platform to hit the market...
Sindy Peters 11 Mar 2021
Digitalmall.com's Yaron Assabi weighs in on the encouraging growth of e-commerce in SA and what's needed to take it to the next level...
Lauren Hartzenberg 10 Mar 2021
In this modern business landscape, business-customer dynamics have shifted incredibly.
Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021
The Union Swiss team was looking to design and develop an Instagram-style mobile application to transform their B2B communication efforts...
Nick Durrant, Issued by Bluegrass Digital 5 Mar 2021
Analytica Lab Africa, Ifat Africa and Food & Drink Technology Africa have been rescheduled to November 2021...
A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...
Greg Chen 9 Feb 2021
Itu Senne, the newly appointed head of marketing at SuperSport, shares the importance of sport in South Africa, the shift in digital marketing and how Covid-19 has impacted the world of sports marketing...
Evan-Lee Courie 5 Feb 2021
According to the 2020 National Income Dynamics Study - Coronavirus Rapid Mobile Survey, three million South Africans lost their jobs as a consequence of the Covid-19 pandemic and subsequent lockdowns last year...
If you're making use of chatbot and live chat solutions in your conversational marketing strategy, you're already well on your way to ensuring a happy working relationship with new and existing customers...
Issued by Vyb 26 Jan 2021
2020 turned out so different to anything we could have imagined, and many marketing plans and ideas were shelved. Some for good reason. With reduced income, the marketing budget also shrinks....
Andrea Paulsen 12 Jan 2021
Whether your company is in need of a digital marketing strategy to guide, support, inform and help your teams achieve your goals and objectives, UpBeet Digital has the solution for your brand and your business...
Issued by UpBeet Digital 8 Jan 2021
For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...
Sizwe Dlamini 23 Dec 2020
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020...
Mongezi Mtati 22 Dec 2020
Optimists among us realised early on that the Covid-19 pandemic and associated lockdowns should be viewed as the ultimate opportunity to accelerate the transformation to digital. Increasingly, a digital strategy is becoming the only strategy...
Shaune Jordaan 21 Dec 2020
Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...
The digital skills gap continues to widen in South Africa, and globally, forcing companies to invest more in reskilling their workforce quickly to stay relevant...
Covid-19 revolutionised how businesses operate and how consumers behave. Amidst the chaos, many companies had to evolve and adapt to fit the new normal...
It's the talk of 2020. Virtual events have filled your calendar. And as a business owner, you're probably thinking you should get involved. But what are the reasons nobody visits your virtual exhibition stand?
Natalka Antoniuk 7 Dec 2020
With influencer marketing continuing to grow at a rapid rate, digital marketeers are needing to justify their expense. Amelia Neate, senior manager at Influencer Matchmaker explains why brands should be considering personalisation over popularity as a better metric to help reach your goals...
Amelia Neate 7 Dec 2020
Results from a recent survey, conducted by ovatoyou amongst 2,000 online South Africans, showed that 71% of respondents predicted that they are going to be spending between 25-50% less this Christmas...
Issued by imagineNATION Alliance 7 Dec 2020
Provantage Media Group has taken up a strong position in the field sales and marketing arena, thanks to the launch of a new division - Field Force...
Issued by Provantage Media Group 1 Dec 2020
Machine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognise Machine_'s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its strategic partners...
Issued by Machine_ 20 Nov 2020
Being in my mid-forties and a bit of a techno-phobe, my previous online shopping experience had been limited to the occasional Netflorist purchase. But my eyes have been opened...
Claire Herman 20 Nov 2020
2020 has been a period in which perceptions changed, boundaries moved, and businesses shifted on their traditional, comfortable foundations - leaving branding battling with the new reality...
Andisa Ntsubane 12 Nov 2020
2020 saw the closure of several well-known brands. This had us daydreaming of the "good old days". The reason for this is that there is some element that has resonated with us...
Sizwe Dlamini 11 Nov 2020
Read why a Biz Press Office Newsroom is the must-have PR accessory for custodians of company publicity and reputation to be seen on the most credible and professional business communication site in Africa...
Issued by Bizcommunity.com 9 Nov 2020
2020 horror film, The Unfamiliar is now available for streaming in South Africa. Daniel Dercksen chats to director Henk Pretorius for the behind the scenes scoop as well as his thoughts on the affect of Covid-19 on the film industry...
Daniel Dercksen 5 Nov 2020
In an unprecedented move, Cape Town institution Zeitz MOCAA (Museum of Contemporary Art Africa) reopens with Home Is Where The Art Is, a wonderfully inclusive exhibition for Capetonians by Capetonians...
Ruth Cooper 4 Nov 2020
It's become quite natural to turn to Google to find a service close to you or to locate a new restaurant. So just by creating a profile on Google My Business (GMB), companies make themselves discoverable by countless potential customers...
Boris Dzhingarov, Issued by Monetary Library 2 Nov 2020