Research News

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025KLA

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

BRC announces continuity with GfK appointment as Nielsen exits SA

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

2 updates in released Maps survey

Strategic research solutions showcased on new BMi Research site

Strategic research solutions showcased on new BMi Research siteBMi Research

Source: © VML Parusha Partab, chief strategy officer, VML South Africa says leading with empathy – not noise – is how brands can get the balance right between grounded messaging and standout creativity

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trendsParusha Partab

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

1 day

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

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Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

Innovative, new school research tool assesses learner, parent satisfaction

Innovative, new school research tool assesses learner, parent satisfaction

BMi Research 9 Nov 2022

Source: Clicks

South Africa's most popular loyalty programmes revealed for 2022

8 Nov 2022

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Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

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State of marketing report: Marketers optimistic about profession

3 Nov 2022

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Blackout Black Friday: Retailers to rack up R17.3bn, but lose R5.4bn to load shedding

28 Oct 2022

Side-hustlers and slashers on the rise in SA middle class

Side-hustlers and slashers on the rise in SA middle class

BrandMapp 28 Oct 2022

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023

Scopen 2023/24: South Africa's fifth wave study set for May

25 Oct 2022

#LunchtimeMarketing: Big data in the motoring industry

#LunchtimeMarketing: Big data in the motoring industry

21 Oct 2022

Attract and win over SA's shoppers

Attract and win over SA's shoppers

Trade Intelligence 20 Oct 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Spark Media 20 Oct 2022

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BrandMapp research: Young people more likely to remember OOH ads

Karabo Ledwaba 19 Oct 2022

Source: Supplied

Are SA's promo-hungry shoppers in a state of economic denial?

19 Oct 2022

Participate in the 2022 South African PR Landscape Survey

Participate in the 2022 South African PR Landscape Survey

Ornico 17 Oct 2022

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MRF Maps audit goes smoothly

14 Oct 2022

Natasha Maharaj. Source: Supplied.

Hoorah and Distell launch internal data intelligence agency

11 Oct 2022

Stepping into the future of brand and customer experience

Ask Afrika 10 Oct 2022

Image supplied: Head of content at Warc Media, Alex Brownsell

Warc global ad trends: Connecting with Gen Z

7 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Tradeway 6 Oct 2022

Image supplied: Patrick Aryee is presenting Evolve

Patrick Aryee sets out to discover our world through biomimicry

Emily Stander 29 Sep 2022

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30 years on: SA's Black middle-class on upward trajectory

Katja Hamilton 28 Sep 2022

Nedbank IMC 2022 conference paper captures marketing relevance

Nedbank IMC 2022 conference paper captures marketing relevance

IMC Conference 23 Sep 2022

FMCG specialist Kylie Fitzpatrick joins Verve as global team expands

FMCG specialist Kylie Fitzpatrick joins Verve as global team expands

VERVE 21 Sep 2022

Roots 8.0 launch 2022

Roots 8.0 launch 2022

Spark Media 20 Sep 2022

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Report: Black women, young people still excluded from meaningful ownership in film and TV

14 Sep 2022

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Marketing is the science of data and creativity

Rirhandzu Shingwenyana 13 Sep 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar 7 Sep 2022

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