Marketing & Media News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

1 day

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Roll Collator Operator Johannesburg
DTP Operator Durban
Personal Portfolio Consultant JHB East Rand
Print Estimator Midrand
Senior Event Stylist Johannesburg
Production Manager Randburg

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

Megapro appoints industry leader Brad Guymer as general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

Source:

Archbishop Thabo Makgoba calls for tighter controls on gambling adsKarabo Ledwaba

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

Source:

2026 applications open for MTN’s Pan-African journalism programme

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case studyErnst van Biljon and Helen McIntee-Carlisle

OpenAI’s CMO resigns for health reasons

OpenAI’s CMO resigns for health reasonsKarabo Ledwaba

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrandKarabo Ledwaba

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru boresBrendan Seery

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationshipOratile Papo

Nutella floating around Artemis II. Source: YouTube.

WATCH | Nutella goes viral after unexpected appearance on NASA mission

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

New brand advisory firm breaks from traditional PR model

MultiChoice incentivises Showmax users to switch to DStv Stream

MultiChoice incentivises Showmax users to switch to DStv Stream

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

13 hours

Dr Danny Tong headlines new episode of We South African Podcast

Dr Danny Tong headlines new episode of We South African Podcast

14 hours

More news

#BizTrends2022: What will shape influencer marketing post Covid-19?

#BizTrends2022: What will shape influencer marketing post Covid-19?

Karl Haechler 12 Jan 2022

#BizTrends2022: The rise of purpose, engaging where it matters

#BizTrends2022: The rise of purpose, engaging where it matters

Stuart Innell 12 Jan 2022

WhatsApp co-founder Brian Acton joins Signal as interim CEO

WhatsApp co-founder Brian Acton joins Signal as interim CEO

11 Jan 2022

Image source: © rawpixel –

Matric exam results won't be published on media platforms

11 Jan 2022

Image supplied

The data ethics conversation should be on every brand's agenda

Tom Corey 11 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Image source: © rawpixel –

Eligible South Africans invited to apply for Mauritius-Africa Scholarship

11 Jan 2022

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

Danette Breitenbach 11 Jan 2022

#BizTrends2022: WATCH: Khangelani Dziba discusses future prospects facing the ad industry

#BizTrends2022: WATCH: Khangelani Dziba discusses future prospects facing the ad industry

Khangelani Dziba 11 Jan 2022

#BizTrends2022: The state of the attention economy and its impact on radio media planning

#BizTrends2022: The state of the attention economy and its impact on radio media planning

Deborah Schepers 11 Jan 2022

#BizTrends2022: Doing the right thing, beating the rhetoric and embracing activism

#BizTrends2022: Doing the right thing, beating the rhetoric and embracing activism

Jordan Rittenberry 11 Jan 2022

Digital-first policy fuels growth at Verve

Digital-first policy fuels growth at Verve

VERVE 11 Jan 2022

How to build a better agency for a sustainable future

How to build a better agency for a sustainable future

11 Jan 2022

Source: Supplied

Alexander Forbes appoints new CEO

10 Jan 2022

#BizTrends2022: PR is dead; long live personal relations

#BizTrends2022: PR is dead; long live personal relations

Adam Hunter, Hook, Line & Sinker 10 Jan 2022

#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick

#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick

Natasha Maharaj 10 Jan 2022

Source: © cocozero003 New York is one of the 10 cities where the Gerety Awards executive jury will be meeting

Locations for the Gerety 2022 executive juries announced

10 Jan 2022

All the 2022 Golden Globe winners!

All the 2022 Golden Globe winners!

10 Jan 2022

#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?

#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?

Danielle Olivier 10 Jan 2022

#BizTrends2022: Unpacking the digital radio and podcasting trend value stream in Africa

#BizTrends2022: Unpacking the digital radio and podcasting trend value stream in Africa

Jon Savage 10 Jan 2022

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

Michael Oelschig 10 Jan 2022

Source: © federico rostagno

2022 Tabbies open for submissions

10 Jan 2022

Source: Supplied

Registration open for Meetings Africa 2022

10 Jan 2022

The big switch is on to the all new Hot 102.7FM

The big switch is on to the all new Hot 102.7FM

HOT 102.7FM 10 Jan 2022

Source: Sergey Soldatov -

AI shop assistants: Get ready for a world where you can't tell humans and chatbots apart

Shweta Singh 7 Jan 2022

Source:

Customer engagement trends for 2022

Bianca Gardella 7 Jan 2022

#BizTrends2022: Digital transformation is dead! What's next?

#BizTrends2022: Digital transformation is dead! What's next?

Johan Walters 7 Jan 2022

#BizTrends2022: View from on top of the world

#BizTrends2022: View from on top of the world

Cesar Vacchiano 7 Jan 2022

#BizTrends2022: Saving the soul of digital marketing

#BizTrends2022: Saving the soul of digital marketing

Alex Wright 7 Jan 2022

#BizTrends2022: Gaming is not a game anymore

#BizTrends2022: Gaming is not a game anymore

Ryan McFadyen 7 Jan 2022

Africa news

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape

Danette Breitenbach 11 Jan 2022

Source: © cocozero003 New York is one of the 10 cities where the Gerety Awards executive jury will be meeting

Locations for the Gerety 2022 executive juries announced

10 Jan 2022

#BizTrends2022: Unpacking the digital radio and podcasting trend value stream in Africa

#BizTrends2022: Unpacking the digital radio and podcasting trend value stream in Africa

Jon Savage 10 Jan 2022

Let's do Biz