Natasha Maharaj is the Marketing Director for Distell. Natasha in her current role has led the Marketing Department of Distell Southern Africa for over 2.5yrs which includes short and long-term marketing and innovation strategy development and execution. She leads the balance between customer and consumer orientation in the commercial leadership team, strategy formulation and investment decisions across consumers segments and the Southern Africa portfolio, as well as the relevant brand custodianship.
Natasha is a seasoned marketer with over 17 yrs of South African and global marketing experience, having worked for multinationals such as Unilever, Nestle and PepsiCo Simba and in her latest tenure, Distell. Her career path has taken her from South Africa to Switzerland and Singapore, and exposed her to a range of cultures and markets in Asia, Latin America and Europe. Her experience has ranged from Brand Management, Innovation, Sales, as well as Marketing & Commercial Leadership. She has been in the employ of Distell for over 3 years.
A strong strategist, she has spent many years generating profitable growth through innovation and the development of portfolios anchored by consumer preferences.
