IAS launches business course
The Independent Agency Search and Selection Company (IAS) will launch its first new business course in October, aimed at equipping communications agencies with new business skills over a six-week period.
Attracting new business is an ongoing pursuit for successful communication agencies around the globe and IAS is unveiling secrets to success from a local and international perspective.
Insights and skills
Aimed at advertising, media, public relations, design and digital agencies, it is designed by industry specialists with both agency and client experience, offering advanced insights and skills to smooth the path to business acquisition and its attendant revenue growth.
"The course features six standard sessions over the six week period and is open to both IAS subscribers and non-subscribers. To ensure personal attention and engagement, a maximum of sixteen delegates will be accommodated," says Johanna McDowell, MD at the IAS, facilitator of the course.
"Experiential training that includes role playing and group work will form part of learning how to approach - and win - new business in a perfect blend of knowledge that will serve all types of agencies in the communication industry."
Benefits
The course will benefit agency staff, who have at least three years' experience in an advertising agency, public relations agency, digital, design or media agency; agency management, including client service, strategy planning, media and creative staff and individuals involved in any new business pitching processes, new business managers and directors
Run from 7:45 - 9:15 am at Grayston Ridge Office Park, 144 Katherine Street, Sandton, the course allows one delegate per agency. The cost to IAS subscribers is R7,500 plus VAT and R12,500 plus VAT for non subscribers
For bookings and more information, contact Mpho Rakate on +27 (0) 10 594 0281 or email az.oc.noitcelesycnega@ohpm.
