Cinemark takes VW to the movies

VW's in-cinema Polo campaign is just an example of Cinemark's ability to offer clients the whole cinema experience as an integral part of their markekting, from on-screen advertising and branding in the foyer to branding on popcorn boxes.

Cinema audiences are captive, which means their undivided attention is directed at everything they see and hear from the moment they buy their tickets until the moment the movie starts, putting Cinemark in a unique position to offer a high level of interaction throughout the cinema experience.