Mobile strategies for newspapers for WAN conference

The conference, organised by the World Association of Newspapers (WAN) , focuses on maximising both print and digital advertising.

Billich is SVP for research and strategy for Infinita, a Tokyo-based firm that distils the lessons of the Japanese mobile market, reportedly the world's most lucrative, for use around the world. The company provides clients - media companies, network operators, technology providers, marketers, and government agencies - with research, workshops and advice to help them develop mobile business strategies. Billich manages the company's market intelligence and research operations and will share that knowledge with conference participants.

Other conference presentations include:

• How Vocento, one of the leading media groups in Spain, has exploited its strong local brands to create a powerful, national advertising medium and is increasing its print and digital audiences and advertising revenue, despite the financial downturn. The presentation will be made by Juan Luis Moreno, the Internet strategy director for Vocento.

• An examination of how advertising agencies are dealing with the challenges of a fragmenting media market and the increasing demands of clients for cost-effective success metrics. Juan Bascones Gleave, the chief media investments officer for Havas Media, will make the presentation.

• Forging advertising strategies for print and digital, a presentation by Tomoaki Ide, the research director for Dentsu Institute, part of the world's largest advertising agency.

• Combining print and digital audience measurements, a presentation on how Scarborough Research in the US changed the way integrated media schedules are bought and sold. Gregg Lindner, Scarborough VP for research, will explain.

• Using readership statistics to sell advertising across platforms, a presentation by Flavio Ferrari, CEO of IBOPE Media Research in Brazil, where Internet usage and advertising are booming.

• An examination of an effective, cross-media measurement system in the UK, which shows how the development of the JICREG planning tool has the potential to revolutionise advertising sales in print and digital, through combined advertising schedules. Roger Holland of JICREG will make the presentation.

• A primer on how to start a magazine business, presented by Johnny Hustler, MD of Archant Lifestyle, the subsidiary of the 150-year-old newspaper publisher that has become the largest publisher of regional magazines in the UK in just 10 years.

• World Digital Media Trends, an overview of digital media developments worldwide by Martha Stone, director of the WAN Shaping the Future of the Newspaper project.

Full details of the conference, which will run concurrently with the new Power of Print conference, can be found at www.wan-press.org/advertising2009/.