More Peanut Power in Black Cat's new Back-to-School tub

12 Dec 2005

Black Cat is celebrating 80 years of peanut power with a limited edition 450g child-friendly, back-to-school plastic tub containing extra peanut butter, to make the brand more relevant to both children and adults.

The new pack aims to drive peanut butter consumption, and offer consumers value for money - for the same price as the regular 410g glass jar, they get an extra 40g of peanut butter.

Merchandisers are confident that the reusable, non-breakable plastic tub in bright back-to-school packaging will be well received, generating appeal and increasing demand.

Black Cat is currently at its highest market share in over three and a half years.

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