Mxit Brand Index: 31 March 2014

Click here for the full list of Top 40 Brands on the Mxit Brand Index

Snapshot: Big Brother Mzansi subscriber numbers shoot up 74% running up to the show's finale, while MTN grows its app subscriber base by a massive 52% in March. Big brands flock to Mxit in March.

Running up to the show's finale in April, Big Brother Mzansi showed phenomenal growth in March, with 187,361 new subscribers using the app to vote for their favourite housemate and to catch up on gossip. Jumping from 30th to 14th position on the Brand Index, the spectacular 74% increase is to be expected when branded apps feature in mainstream media - a similar mushrooming of subscriber numbers was seen with 2013's Idols SA app on Mxit.

MTN's assault on the top mobile brand position continues with strong growth in March of 52%, thanks to their Always On advertising campaign. The app attracted 88,713 new subscribers.

KFC's continued campaigns delivered 80,224 new subscribers, while Shoprite's MTN Eezi Coupon campaign brought an 18% increase to the app, with 51,372 new subscribers adding the app during March.

Big brands flock to Mxit in March

Several major brands launched new apps on Mxit during March. Household names like Gillette, Game, Edgars and Scorpion Legal all published apps, while Golden Cloud's new app is showing some promising results on its splash screen advertising campaign, with results so far being well over the benchmark click-through rate of between 2% and 3%.