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Older printers are disposed of in an environmentally responsible manner - through the company's e-waste partner.
"We have seen large demand for this deal nationwide already," says Bruce Bradford, group business unit manager - printer category at Rectron. "Customers and resellers are finding it an attractive deal, as it gives them a reason to upgrade or to get rid of that old unused printer and replace it with a new printer, at a discounted price."
The trade-in promotion also provides an opportunity for customers and resellers to get rid of mismatched printers, thus standardising all to a single brand or model - improving efficiencies.
The promotion lasts until 18 October 2013.