The team removes an average of 1 000 illegal posters and signs every week and has assisted the Council in the removal of more than 300 000 illegal posters over the last three years.
A weekly report is prepared and submitted to the Council, detailing how many illegal signs were removed and who the four biggest offenders were. A Street Pole Ads representative then meets with the Metro Police on a weekly basis to provide details on clean-up activity, including quantities, locations and dates of illegal poster removals.
Additional involvement includes monthly meetings with the Johannesburg City Council, Metro Police, City Power and Johannesburg Roads Agency - who are all members of the Cleanup Committee for Johannesburg;
Brent Herbert, chief executive officer for Street Pole Ads, says: "Cost effective and efficient outdoor advertising opportunities need not come at the expense of aesthetically appealing infrastructures.
"The responsible development of the outdoor media industry in South Africa calls for a commitment to enhancing existing street environments through provision of high quality, standardised opportunities."
