The Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism in their public relations and communication campaigns.

Marketing and brand consultancy and uber cool thinkers, DNA Brand Architects, walked away with the Campaign of the Year trophy for their AB InBev Lion Lager digital series campaign iLobola Nge Bhubesi. The campaign showcased the agency’s strategic thinking and that’s precisely why the message landed well with the target audiences. They showed the importance of the partnership between agency and client and truly proved that they were in tune with the times. The campaign showed that brands are not only concerned about the commercial benefits of their work but also ensuring a cultural shift, engagement with the audience, and got the country talking. The judges said it ticked all the boxes.

The Winner is Marketing & Brand Consultancy and Uber Cool thinkers @DNABrandSA for their Lion Lager AB InBev campaign iLobola Nge Bhubesi! CONGRATULATIONS! ���������������������������������� #PRISMAward19

— The PRISM Awards (@theprismawards) April 14, 2019

#Prisms2019: Meet young judge Monare Matema

Jessica Tennant  12 Apr 2019

The Lifetime Achievement Award was presented to Robyn de Villiers, chairman and CEO: Africa at BCW (Burson Cohn & Wolfe). De Villiers has over 28 years’ experience in strategic public relations and communication in South Africa and across the continent. She is also a recipient of the 2016 Sabre Award for Outstanding Individual Achievement and has recently been announced as the champion of WPP Stella locally, an international leadership and networking group for female senior leaders across the global WPP network.

"If you give more than you take, you will always win" - @RobynDeVilliers, CEO and Chairman of @BCWAfrica as she accepted a Lifetime Achievement Award at the #PRISMAwards19 pic.twitter.com/rj35DQ3vMO

— BCW Africa (@BCWAfrica) April 14, 2019

#Prisms2018: Out of Africa - an insider's perspective

Robyn de Villiers  23 Apr 2018

Here, all the 2019 winners: