Prism Awards

#Prisms2019: ALL THE WINNERS!

The 22nd Prism Awards, celebrating excellence in the public relations and communication industry were held at The Capital on The Park in Sandton, Johannesburg on 14 April.

The Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism in their public relations and communication campaigns.

Marketing and brand consultancy and uber cool thinkers, DNA Brand Architects, walked away with the Campaign of the Year trophy for their AB InBev Lion Lager digital series campaign iLobola Nge Bhubesi. The campaign showcased the agency’s strategic thinking and that’s precisely why the message landed well with the target audiences. They showed the importance of the partnership between agency and client and truly proved that they were in tune with the times. The campaign showed that brands are not only concerned about the commercial benefits of their work but also ensuring a cultural shift, engagement with the audience, and got the country talking. The judges said it ticked all the boxes.



#Prisms2019: Meet young judge Monare Matema

In the run-up to the 22nd Prism Awards taking place on Sunday, 14 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 12 Apr 2019


The Lifetime Achievement Award was presented to Robyn de Villiers, chairman and CEO: Africa at BCW (Burson Cohn & Wolfe). De Villiers has over 28 years’ experience in strategic public relations and communication in South Africa and across the continent. She is also a recipient of the 2016 Sabre Award for Outstanding Individual Achievement and has recently been announced as the champion of WPP Stella locally, an international leadership and networking group for female senior leaders across the global WPP network.



#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 23 Apr 2018


Here, all the 2019 winners:

Crisis Communication
BronzeStatus Reputation Management CompanyiCollege
SilverOgilvy – Cape TownCocaCola
GoldAtmosphereCapitec Bank
Financial Services
Special MentionThe King James GroupSanlam
Special MentionTribeca
BronzeAtmosphereCapitec Bank
SilverThe Friday Street ClubWonga Informal Lending
GoldMSLElite Risk Acceptances
NGO campaign
Special MentionFlow CommunicationsNational Council of and for Persons with Disabilities
BronzeRiverbedAware.org
SilverRhulani HlabanaSkills Hub Foundation
Public Affairs
SilverAtmosphereSanlam Personal Finance
Public Sector
BronzeHWB CommunicationsMyCiti Bus Service
SilverFlow CommunicationsRoad Accident Fund
GoldHavas PRRoad Accident Fund
Travel & Tourism
Special MentionOgilvy – Cape TownTurkish Airlines
BronzeHavas PRThe Blue Train
SilverAvatar PRSANParks
Business to Business
Special MentionAtmosphere & The King James GroupSiemens
Corporate Communication
Special MentionInstinctif PartnersIllovo Sugar
BronzeAtmosphereCapitec Bank
SilverPR WorxThe Moti Group
Publications
BronzeJoe Public EngagePeople Opposing Woman Abuse (POWA)
SilverAtmospherePropertyFox
Sponsorship
BronzeBrand et alAVBOB
SilverOne-eyed JackSavanna Premium Cider & Whacked Management
Corporate Responsibility
BronzeBonfireVolkswagen South Africa
SilverPlato CommunicationsKFC South Africa
SilverTribecaMontego Pet Nutrition
GoldBonfireVolkswagen South Africa
Internal Communication
BronzeGullan & GullanJanssen Pharmaceuticals
SilverRetroviral and Faith & FearLiberty Group
Media Relations
BronzePlato CommunicationsMondelez South Africa
SilverRiverbedAware.org
GoldRiverbedNestle
Best informed analytics/big data (communication research)
BronzeClockwork MediaXDSL
SilverFlow CommunicationsShe Conquers
Social media as a primary method to lead campaign
BronzeOgilvy – Cape TownKFC South Africa
SilverDNA Brand ArchitectsAB InBev
GoldAtmosphere & The King James GroupSanlam
Social media as primary (NO SPEND)
BronzeClockwork MediaExxaro
SilverFlow CommunicationsNelson Mandela Foundation
Technology
BronzeByDesign, Fury Consulting and Hook, Line & SinkerSAP Africa
SilverTribecaEpson
GoldAtmosphere & The King James GroupSiemens
Healthcare
BronzeWits CommunicationsWits University Donald Gordon Medical Centre
GoldFlow CommunicationsSouth African National Blood Service
Launch of new product
Special MentionTribecaThe Great Yellow Brick Company
BronzePR WorxPepsiCo/Simba
SilverBonfireVolkswagen South Africa
GoldDNA Brand ArchitectsAB InBev
Consumer PR
Special MentionPR WorxPepsiCo/Simba
BronzePositive Dialogue CommunicationsJive
SilverPlato CommunicationsHalls
GoldKing James GroupNewlands Spring Brewing Co.
PR on a shoestring
Special MentionPR WorxMpact Recycling
BronzeTribecaThe Great Yellow Brick Company
SilverAtmosphereTakealot
Student campaigns
Special MentionUniversity of JohannesburgPlanting Seeds
BronzeUniversity of JohannesburgEvery3minutes
SilverUniversity of JohannesburgEeufees living in the future
GoldUniversity of JohannesburgProject Re
Best use of an event
BronzeDNA Brand ArchitectsNewtown Junction
SilverPositive Dialogue CommunicationsLand Rover
SilverRiverbedNestle
GoldRiverbedAware.org
Sports marketing
BronzePositive Dialogue CommunicationsSpur Steak Ranches
SilverLevergySasol
GoldLivewired Public RelationsRandpark Golf Club
Best up and coming PR
IndividualDNA Brand ArchitectsSamantha Mabaso
Best PR professional
IndividualPR WorxChantal Riley
Best Small consultancy
Individual/ Special mentionByDesign Communications
IndividualBonfire
Best mid-sized consultancy
IndividualAtmosphere Communications
Lifetime achievement
IndividualBCWRobyn de Villiers
African Network
Individual/AfricaBCW
SA Campaign of the year
Silver - FinalistKing James GroupNewlands Spring Brewing Co.
Silver - FinalistAtmosphere & The King James GroupSiemens
Silver - FinalistDNA Brand ArchitectsAB InBev
Silver - FinalistPR WorxPepsiCo/Simba
Silver - FinalistRiverbedAware.org
Overall winner
Trophy & GoldDNA Brand ArchitectsAB InBev
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