The Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism in their public relations and communication campaigns.
Marketing and brand consultancy and uber cool thinkers, DNA Brand Architects, walked away with the Campaign of the Year trophy for their AB InBev Lion Lager digital series campaign iLobola Nge Bhubesi. The campaign showcased the agency’s strategic thinking and that’s precisely why the message landed well with the target audiences. They showed the importance of the partnership between agency and client and truly proved that they were in tune with the times. The campaign showed that brands are not only concerned about the commercial benefits of their work but also ensuring a cultural shift, engagement with the audience, and got the country talking. The judges said it ticked all the boxes.
The Winner is Marketing & Brand Consultancy and Uber Cool thinkers @DNABrandSA for their Lion Lager AB InBev campaign iLobola Nge Bhubesi! CONGRATULATIONS! ���������������������������������� #PRISMAward19
— The PRISM Awards (@theprismawards) April 14, 2019
The Lifetime Achievement Award was presented to Robyn de Villiers, chairman and CEO: Africa at BCW (Burson Cohn & Wolfe). De Villiers has over 28 years’ experience in strategic public relations and communication in South Africa and across the continent. She is also a recipient of the 2016 Sabre Award for Outstanding Individual Achievement and has recently been announced as the champion of WPP Stella locally, an international leadership and networking group for female senior leaders across the global WPP network.
"If you give more than you take, you will always win" - @RobynDeVilliers, CEO and Chairman of @BCWAfrica as she accepted a Lifetime Achievement Award at the #PRISMAwards19 pic.twitter.com/rj35DQ3vMO
— BCW Africa (@BCWAfrica) April 14, 2019
Here, all the 2019 winners:
| Crisis Communication | ||
| Bronze | Status Reputation Management Company | iCollege |
| Silver | Ogilvy – Cape Town | CocaCola |
| Gold | Atmosphere | Capitec Bank |
| Financial Services | ||
| Special Mention | The King James Group | Sanlam |
| Special Mention | Tribeca | |
| Bronze | Atmosphere | Capitec Bank |
| Silver | The Friday Street Club | Wonga Informal Lending |
| Gold | MSL | Elite Risk Acceptances |
| NGO campaign | ||
| Special Mention | Flow Communications | National Council of and for Persons with Disabilities |
| Bronze | Riverbed | Aware.org |
| Silver | Rhulani Hlabana | Skills Hub Foundation |
| Public Affairs | ||
| Silver | Atmosphere | Sanlam Personal Finance |
| Public Sector | ||
| Bronze | HWB Communications | MyCiti Bus Service |
| Silver | Flow Communications | Road Accident Fund |
| Gold | Havas PR | Road Accident Fund |
| Travel & Tourism | ||
| Special Mention | Ogilvy – Cape Town | Turkish Airlines |
| Bronze | Havas PR | The Blue Train |
| Silver | Avatar PR | SANParks |
| Business to Business | ||
| Special Mention | Atmosphere & The King James Group | Siemens |
| Corporate Communication | ||
| Special Mention | Instinctif Partners | Illovo Sugar |
| Bronze | Atmosphere | Capitec Bank |
| Silver | PR Worx | The Moti Group |
| Publications | ||
| Bronze | Joe Public Engage | People Opposing Woman Abuse (POWA) |
| Silver | Atmosphere | PropertyFox |
| Sponsorship | ||
| Bronze | Brand et al | AVBOB |
| Silver | One-eyed Jack | Savanna Premium Cider & Whacked Management |
| Corporate Responsibility | ||
| Bronze | Bonfire | Volkswagen South Africa |
| Silver | Plato Communications | KFC South Africa |
| Silver | Tribeca | Montego Pet Nutrition |
| Gold | Bonfire | Volkswagen South Africa |
| Internal Communication | ||
| Bronze | Gullan & Gullan | Janssen Pharmaceuticals |
| Silver | Retroviral and Faith & Fear | Liberty Group |
| Media Relations | ||
| Bronze | Plato Communications | Mondelez South Africa |
| Silver | Riverbed | Aware.org |
| Gold | Riverbed | Nestle |
| Best informed analytics/big data (communication research) | ||
| Bronze | Clockwork Media | XDSL |
| Silver | Flow Communications | She Conquers |
| Social media as a primary method to lead campaign | ||
| Bronze | Ogilvy – Cape Town | KFC South Africa |
| Silver | DNA Brand Architects | AB InBev |
| Gold | Atmosphere & The King James Group | Sanlam |
| Social media as primary (NO SPEND) | ||
| Bronze | Clockwork Media | Exxaro |
| Silver | Flow Communications | Nelson Mandela Foundation |
| Technology | ||
| Bronze | ByDesign, Fury Consulting and Hook, Line & Sinker | SAP Africa |
| Silver | Tribeca | Epson |
| Gold | Atmosphere & The King James Group | Siemens |
| Healthcare | ||
| Bronze | Wits Communications | Wits University Donald Gordon Medical Centre |
| Gold | Flow Communications | South African National Blood Service |
| Launch of new product | ||
| Special Mention | Tribeca | The Great Yellow Brick Company |
| Bronze | PR Worx | PepsiCo/Simba |
| Silver | Bonfire | Volkswagen South Africa |
| Gold | DNA Brand Architects | AB InBev |
| Consumer PR | ||
| Special Mention | PR Worx | PepsiCo/Simba |
| Bronze | Positive Dialogue Communications | Jive |
| Silver | Plato Communications | Halls |
| Gold | King James Group | Newlands Spring Brewing Co. |
| PR on a shoestring | ||
| Special Mention | PR Worx | Mpact Recycling |
| Bronze | Tribeca | The Great Yellow Brick Company |
| Silver | Atmosphere | Takealot |
| Student campaigns | ||
| Special Mention | University of Johannesburg | Planting Seeds |
| Bronze | University of Johannesburg | Every3minutes |
| Silver | University of Johannesburg | Eeufees living in the future |
| Gold | University of Johannesburg | Project Re |
| Best use of an event | ||
| Bronze | DNA Brand Architects | Newtown Junction |
| Silver | Positive Dialogue Communications | Land Rover |
| Silver | Riverbed | Nestle |
| Gold | Riverbed | Aware.org |
| Sports marketing | ||
| Bronze | Positive Dialogue Communications | Spur Steak Ranches |
| Silver | Levergy | Sasol |
| Gold | Livewired Public Relations | Randpark Golf Club |
| Best up and coming PR | ||
| Individual | DNA Brand Architects | Samantha Mabaso |
| Best PR professional | ||
| Individual | PR Worx | Chantal Riley |
| Best Small consultancy | ||
| Individual/ Special mention | ByDesign Communications | |
| Individual | Bonfire | |
| Best mid-sized consultancy | ||
| Individual | Atmosphere Communications | |
| Lifetime achievement | ||
| Individual | BCW | Robyn de Villiers |
| African Network | ||
| Individual/Africa | BCW | |
| SA Campaign of the year | ||
| Silver - Finalist | King James Group | Newlands Spring Brewing Co. |
| Silver - Finalist | Atmosphere & The King James Group | Siemens |
| Silver - Finalist | DNA Brand Architects | AB InBev |
| Silver - Finalist | PR Worx | PepsiCo/Simba |
| Silver - Finalist | Riverbed | Aware.org |
| Overall winner | ||
| Trophy & Gold | DNA Brand Architects | AB InBev |
