Advanced video streaming offers benefits across industry sectors

Enterprises and educators have long recognised the power of video to assist with teaching and communicating, but have major concerns about the impact that video will have on their network, their IT infrastructure and support team, as well as the ability to deliver a quality video experience to users using a multitude of different devices, even in low-bandwidth environments.

With advances in video streaming technology we now find that video streaming vendors are able to deliver video traffic using http, that they are offering virtualised software solutions rather than hardware, and that they are able to use the power of current browser versions to broadcast and play video - i.e. no need ever to deploy software to the user devices. By delivering video using adaptive bit-rate streaming, which automatically assesses the appropriate video quality to be delivered under the specific viewer circumstances, viewers are also assured of a best possible experience with almost no buffering. These advances absolutely address the traditional concerns often expressed by IT departments, but what of the actual usable functionality?

The core capabilities of video streaming vendors

The core capabilities of video streaming vendors are live broadcast and providing easy access to recordings of these events, or other video assets, but these capabilities are only a small part of the story. Vendors have expanded the interactive capability of viewers to include a multitude of question asking and answering, and feedback to the presenter capabilities, and we now see that the power of the question asking can be extended to the use in tracking the viewers' progress through a playlist of videos.

In addition to this, viewers and authors are now able to enrich their video experience by making comments within video for all to see, and then reply to or collaborate on. Extensions to this include note-taking capabilities for notes that are private to their own personal experience of the video so that when reviewing the session, or searching for it later, their specific reference points can easily be found in the video timeline.

Our view is that major differentiators in this space for the future relate to the ability for these streaming vendors to integrate to investments made by enterprises in their videoconferencing equipment, Microsoft Lync and SharePoint, and in enabling the off-lining of video (with digital right management) for use when viewers are not connected to the Internet.

Key pain points within the corporate environment that are addressed by video streaming are:

Training