AFDA launches new B.Com and B.SC degrees

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"Business is changing, and its changing fast," says Garth Holmes, co-founder and Chairman of AFDA, South Africa's number one film & performance school, recently listed by iD Magazine as one of the top ten off-the-grid art institutions in the world.

"We want to create a spirit and a culture that encourages people to start companies all the time and everywhere, much like in the Silicon Valley, Israel, Tech City in London and Berlin today." he continues, paraphrasing from Bill Aulet's book 'Disciplined Entrepreneurship'.

"The newly accredited degrees will utilise the school's unique integrated and outcomes-based curriculum structure that it has so successfully developed over the last 20 years. The Computer Technology degree is a critical aspect of the school's strategy to create authentic learning environments, which challenge traditional business models in our fast-changing economy."

Combining skills to create disruptive solutions

The programmes have a strong but not exclusive bias to the creative, entertainment and media industries. However, the primary focus will be on creating business content, products and services that disrupt existing and traditional business models.

While the business students are responsible for identifying opportunities in the market and creating business and marketing models and the arts students provide the creative content, the computer technology students are responsible for creating the necessary technology for the business product or service to be expedited online (online fund raising, marketing, shopping, streaming, security, monetisation and data collection).

"The triumvirate and collaboration of business, arts and science is what makes the offer unique. The project based collaborative and market related learning system allows graduates to become formally connected with a skilled peer group, which is diverse and educated," he concludes.

For more information, go to www.afda.co.za.