TGI survey shows Hi-Q is the leading tyre brand

More than 15 000 randomly selected consumers were interviewed in the survey, representing over 18 million adults. In the tyre retail sector, consumers had to have purchased tyres in the preceding 12 months, to ensure recent first hand experience in their responses.

Hi-Q general manager Andrew Bowren said the current economic times are tough and competition in the marketplace is stronger than ever. "Consumers have a lot of options - they do their research and are more knowledgeable than ever before. It is clear that they want consistency, reliability, trustworthiness and value for money from their tyre retailer.

"Brands are not built overnight. This investment is continuously being developed on top of a solid foundation. What is vital, however, is that we adapt to the challenges of the times and stay in touch with our market."