"With all the recent ranting from both the far left and far right, we realised that 99% of people in the middle aren't being heard. If the vast majority of the country is saying enough fighting, enough hatred and enough finger pointing, our democratically elected leaders on both sides should deliver on that,” explain Jacques Shalom and Shane Geffen of Cross Colours about their campaign.
The first action was a logo designed by Tsepo Makate, as well as collaboration with Don Packett, a social media enthusiast and co-founder of Thunk! Perspective Lab. This resulted in an online drive consisting of Facebook, Twitter and mass emails, with the next step being mainstream media involvement.
The movement hopes that companies will place this logo on their websites and email signatures and individuals will change their Facebook statuses to ‘I'm South African Neutral'.
"By using the logo, we are providing a means through which people can demonstrate their commitment to a peaceful South Africa," adds Shalom. "Our hope is that the campaign will create a forum in which people can show their solidarity with one another, regardless of their background."
Go to Twitter http://twitter.com/SAneutral or Facebook
www.facebook.com/pages/South-African-Neutral/107405129300294?v=wall.
