Marketing News South Africa

New #FutureFWD retirement campaign by Glacier by Sanlam

Sanlam's latest #FutureFWD retirement campaign for Glacier illustrates the actual monthly retirement salary that can be expected, using three South Africans as examples.
Deon Koch, Josephine Mbire and Karin Henriques
Deon Koch, Josephine Mbire and Karin Henriques

Josephine Mbire (customer support manager), Deon Koch (civil engineer) and Karin Hendriques (communications manager) embarked on the Glacier by Sanlam #FutureFWD journey to find out what exactly was in store for them in retirement.

International speaker, author and life strategist, Justin Cohen and a team of experts dug deep into every aspect of their lives - career, financials, dreams, aspirations - to get a real sense of what it is that they want; to help them live their perfect life.

“The best way to predict the future is to create it and the first step to creating it in reality is to create it in your mind,” says Cohen. “Only once we have a clear sense of what it is we truly want, can we start to look at whether we have the means to manifest it.”

After careful analysis, and an individual visual representation of their perfect life, they were presented with an envelope holding a number: the amount of money available to make that life a reality, determined using Glacier’s newly developed online calculator. All three individuals immediately turned down the offer, not knowing it represented their actual monthly retirement salary, based on their current savings and retirement contributions.

Jaco-Chris Koorts, actuarial consultant at Glacier by Sanlam, says, “We all have an idea of retirement and how we see ourselves in the future, but are often unrealistic when it comes to knowing just how much we need every month to enjoy the life we want. That is why we launched this campaign and our online calculator - to highlight the importance of knowing today what your monthly retirement salary will be, and to help South Africans understand exactly what they will have every month in today’s value, at retirement.

“Last year’s first successful retirement campaign saw three young South Africans paired with three retirees to help them learn the realities of retirement. I hope that this experiment and Glacier’s new online tool further drives home the importance of saving from a young age. Our three subjects all need to reassess their savings in order to live their perfect lives when they retire, and this tool enables them, and other South Africans, to tailor their savings and retirement contributions while there is still time.”

To view the campaign, click here; to use Glacier, click here.

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