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Electric Sheep CEO on the virtual shopping mall
Right now, virtual worlds may be most appealing to children, and most of the more successful virtual worlds are those that cater to kids, says Sibley Verbeck, CEO of The Electric Sheep Company, a virtual worlds software, content and services provider. However, look for more retail virtual world applications in the near future.
Although companies can stick their feet into virtual worlds for a mere tens of thousands of (US) dollars, serious return on investment really requires expenditures in the range of hundreds of thousands of dollars, according to Verbeck.
In an ECT News Network Podcast Series interview, Verbeck says the business applications of virtual worlds that are targeted to kids are fairly mainstream. And business applications focused internally on the corporate enterprise are in the experimental stage but growing.
Having created virtual worlds applications and content for the likes of the television show "C.S.I. New York," MTV and Pepsi, Verbeck and Electric Sheep are right in the middle of the emergence of business applications for virtual worlds.
