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New e-commerce store brings the pub to the public

20 Nov 2014

While many would find the launch of a company in challenging economic times daunting, three South African entrepreneurs are excited about delivering a first in South Africa, the country's first online pub accessories and novelties buying experience. Based in Pretoria, and delivering nationally, Pubstuff boasts a range of over 642 bar products for both home and business pubs or bars and has already found an enthusiastic customer base.

Jason, Neal and James Stephens

"In addition to being a locally based start-up, we are supporting 'local is lekker', by supplying majority SA manufactured goods," says co-owner James Stephens.

"We saw a gap in the market. South Africans love their at home entertainment, beer, sports and have pride in their homes, hence the introduction of the store. In addition, research has shown that 84% of online purchases in South Africa take place on South African based websites, so we believe there is a good market out there," explains co-owner, Neal Stephens.

As with every company a young connected input is required, "I'm passionate about the digital space and doing commerce online is a superb challenge and the way I believe business in South Africa and Africa is going. Being online also enables us to offer competitive prices, a key factor in encouraging consumers to purchase online," concludes co-owner Jason Stephens.

With Christmas around the corner, this is a great gift solution for people who like to entertain at home. This enterprise is also ideal for pubs, taverns and restaurants that are preparing for the holidays and the New Year. For more information, go to www.pubstuff.co.za.