PR agency dives into digital

Gillian Gamsy International (GGi) is to provide a full digital communications practice, in line with the growing importance of digital communications, headed up by Lisa Clark.

Lisa Clark, digital communications expert, GGi Communications

GGi has already been implementing various digital communication solutions for its existing clients, including social media marketing with viral facebook executions, online marketing campaigns, and online and social media relations campaigns.

According to Clark, “not many other media channels today are as healthy as digital, nor do they have as much potential. The predicted growth over the next three to five years obviously makes it the space to watch. But digital communication is also about ushering in a more collaborative, interactive means of communication. It's communication with new rules of engagement and new opportunities for brands and companies.”

Comments Gillian Gamsy, CEO of the GGi Group, “The opportunity to reach new markets in new ways or make communication more relevant in more ways is critical today, given our global economy and the Web 2.0 environment. Whether you are an FMCG company or a global airline, digital communications must be on your radar.”

GGi is the southern African affiliate of one of the world's largest PR consultancies, Weber Shandwick Worldwide, and has been built on a reputation of exceptional delivery over the last 25 years. GGi has several specialist practice areas, including corporate communication, consumer communication, crisis communications, health, technology, tourism and travel.