South African PR Landscape Report 2022
As a member of the International Association for the Measurement and Evaluation of Communication (AMEC), Ornico is a firm believer in the Barcelona Principles and is devoted to promoting and educating the SA public relations community on the best practices of measuring the effectiveness of their communications and PR strategies.
For the ninth AMEC Measurement Month (#AMECMM) Ornico is doing more than hosting a PR measurement conversation amongst practitioners across, brands, agencies, and consultancies. This year they are making a commitment to doing research that will aid in driving the SA PR and communications industry forward. Spanning industry research, thought leadership content, and asking uncomfortable questions.

Industry Insights
The report includes a survey conducted by Ornico where 100 participants who identify as PR practitioners across freelance, consultancy, and direct brand took part over a one month period. The participants were asked over 20 questions that provide a holistic overview of industry dynamics, from inputs to outputs.
Webinar
Last year’s Measurement Month saw Ornico hosting a webinar with Johna Burke (president of AMEC) who took the audience through the ins and outs of the Barcelona Principles 3.0. This year the webinar uncovers how we can push towards getting buy in from a South African context by delving deeper into how and why it is important to evolve how we measure PR strategies and their effectiveness as South African Practitioners.
The webinar features renowned PR Practitioners and PR researchers having a peer-to-peer discussion on the state of PR in South Africa and where its going.

Watch the Webinar
- Measured: The State of Social Media 202507 Aug 09:55
- Call for participation: 2025 Social Media Landscape survey opens to South African marketers27 May 10:41
- Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders07 Mar 10:39
- Ornico launches the 2024 PR Measurement Landscape Report: Empowering data-driven PR practices04 Dec 15:26
- Ornico launches 3rd Annual PR Measurement Survey - Take the survey now!30 Oct 14:22