In four years, new media outlets like the Internet and cable and satellite TV will command a larger market segment than newspapers and network television, predicts recent research. However, while new media's ad power grows, the time individual users spend on overall media immersion is shrinking. That may be because new media delivers the information faster.
By 2011, Internet advertising is expected to become the largest advertising segment, surpassing newspapers for the first time, a new study reported Tuesday.
The same study predicts overall communications spending to top US$1 trillion in 2008, making it the third-fastest-growing sector in the U.S. economy, just shy of government and agriculture.
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