FMCG New business South Africa

Blue Earth phone in SA

The Samsung Blue Earth mobile phone, first showcased at the Mobile World Congress 2009 in Barcelona, was released internationally yesterday Tuesday 20 October 2009.
Blue Earth phone in SA

The phone combines the latest multimedia features and stylish design harmoniously, while achieving lower energy consumption and incorporating eco-friendly materials.

With its commercial launch, Samsung reinforces its commitment to protecting the environment through the design of eco-friendly products and a program of activities for its customers.

“This is not just another addition to our mobile line-up, but a significant step forward in our commitment to protecting the environment,” said JK Shin, executive vice president and head of the mobile communication division of Samsung Electronics. "I am very pleased to announce the launch this landmark eco mobile and Samsung will continue to introduce innovative eco-friendly mobiles like this to target the broader consumers.”

The phone will be available in South Africa at the end of October and will retail at around R3500

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