DMMA outlines 2013 projects

Key projects

• Measurement
  
• Publishing
  
• Research
  
• Agencies
  
• Education
  
• Marketing
  
• Liaison

Cinman concludes, "Having worked in the industry for nearly 17 years, I have seen digital go from being the ugly stepchild to the popular kid everyone secretly wants to be. Digital's time is now. Digital agencies are being acquired and integrated into traditional advertising groups and online publishers are playing a more important part in media schedules across the board. It is the role of the association to evolve the market, to grow advertising spend and help everyone understand the power of what digital is all about. I am excited."

For more, read "What's on the DMMA agenda for 2013?" issued by: Digital Media and Marketing Association