Tips and tricks for using DFP

In the past year or so, many publishers using the DART for Publishers ad server have experienced the migration to a new Google experience. Ever since Google acquired the ad server, they have been working on a new and improved release that would fit in nicely with the Google Stack. One of these improvements meant a heavy change in the User Interface. So where did everything go? The new interface brings relief and joy to many professionals working with the product daily. But what if you are not that much of a heavy user and relatively inexperienced? Where will you find all the features you were so used to in the old DART?

Written by Daniel Mena & Joost Hesselberth

This article will answer those questions for you. As you read we give you a quick introduction to the new DFP Premium version and explain the differences and similarities of the two systems. Some tips and tricks can, of course, not be forgotten.

Is DFP Premium really that Premium?

With the launch of DFP Premium, many people expected miracles. Now that Google had released a new version of the platform, it will probably do anything I want right? Not really! Although the new version brings many great features and upgrades, it is also still in the process of development.

The most widely missed feature here in the office of DQ&A South Africa is the Query Tool. Although there is a beta version available to us in our own network, it simply does not work quite as good as in DART. The reporting tab in DFP Premium may bring new dimensions to reporting your ad stats, like graphs and tables, but to find what you're looking for takes a bit longer.

Uhm, what happened to all the features I use?

Not to worry, they are most probably still there. Google just felt like changing the names a little. Below we give you a few examples of the old and the new name of the feature. Google's intentions clearly were to make the name of the feature represent the actual intentional use of the feature.