Right now, you can divide a substantial chunk of the world into people who play Wordle and people who hate people who play the five letter guessing game. I was relatively late to the Wordle party. It got to the point where half the tweets in my feed contained those distinctive green, yellow and grey blocks before I decided to find out more. The repetitive visual noise was annoying enough for me to relent and take a look… and I was hooked instantly. It’s reached the point where the first thing I think about every morning is which five letter word I’m going to kick off with.No doubt marketing and communications people the world over are looking at Wordle and wondering whether they can apply its lessons to their own work. Why Wordle, why now, and what does it mean? Wordle lessons
How long will the Wordle craze last? I suspect we’ll run out of new five letter words before the core fan base gets tired of it. Whatever happens, historians a hundred years from now will look at those six rows of five blocks and know that this is what the English-speaking world was doing in January 2022. Everything about this game is psychologically on point; it just gets it when it comes to human nature. If you aren’t already playing Wordle, you soon will be.