Marketers | Bizcommunity

Marketers | Bizcommunity

News

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

16 hours

Who’s lighting a fire on Heritage day?

Marketing

Who’s lighting a fire on Heritage day?

Issued by BrandMapp 17 hours

Marketing

The ‘anxiety economy’ is booming. But should companies be profiting from our fears?

Paul Harrison 18 Sep 2025

Media

The secret to brand success: Going deeper than meme culture

Simon Spreckley 18 Sep 2025

Building a career in marketing

Marketing

Building a career in marketing

Issued by eatbigfish 18 Sep 2025

Marketing

Dentsu report: Winning with AI requires a human touch

Karabo Ledwaba 17 Sep 2025

African marketing network strengthens tourism strategy for global impact

Tourism

African marketing network strengthens tourism strategy for global impact

3 days

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Marketing & Media

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

15 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach 15 Sep 2025

Nigel Tattersall and Helen McIntee-Carlisle were honoured. Source: Supplied.

Marketing

AMC co-founders awarded CIM Honorary Fellowship

15 Sep 2025

It’s D-day for the Assegai Awards 2025 – entries close at midnight!

Direct Marketing

It’s D-day for the Assegai Awards 2025 – entries close at midnight!

Issued by DMASA 12 Sep 2025

77% surge in demand for AI skills in South Africa in just 12 months

Trends

77% surge in demand for AI skills in South Africa in just 12 months

Issued by Pnet 12 Sep 2025

Do you have what it takes to compete?

Marketing

Do you have what it takes to compete?

Issued by eatbigfish 12 Sep 2025

How influencers are winning in the attention economy

Social Media

How influencers are winning in the attention economy

Issued by Dentsu 12 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

Netflix opens ad inventory to Amazon DSP

Advertising

Netflix opens ad inventory to Amazon DSP

11 Sep 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

Marketing

How martech ready is your organisation?

11 Sep 2025

Source: © 123rf Mariangela Caineri Zenati, marketing manager at social media management platform Loomly examines the implications of the controversial social media ban for teenagers in Australia

Social Media

The implications for brands of the social media ban for teenagers in Australia

Mariangela Caineri Zenati 10 Sep 2025

How AI is taking e-commerce places in South Africa

E-commerce

How AI is taking e-commerce places in South Africa

Issued by TDMC 10 Sep 2025

Incubeta acquires RocketSource to expand human-centred AI capabilities

Artificial Intelligence

Incubeta acquires RocketSource to expand human-centred AI capabilities

Issued by Incubeta 10 Sep 2025

Source: © Vitaly Gariev IAB South Africa Board member Sanesh Maharaj on why brands must prioritise proactive influencer risk management

Social Media

Influencer marketing: When it goes wrong

Sanesh Maharaj 8 Sep 2025

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 8 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Rainbow Chicken puts South African gogos on centre stage

FMCG

Rainbow Chicken puts South African gogos on centre stage

Issued by Rainbow Chicken 5 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

The Future Is Female and She’s Gaming It

Women's Month

The Future Is Female and She’s Gaming It

Issued by Dentsu 4 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 4 Sep 2025

Euphoria Telecom's national marketing manager, Lauren Pybus.(Image supplied)

Marketing

5 B2B marketing strategies to outsmart AI and win your audience

3 Sep 2025

Industry mourns Haydn Townsend

Marketing & Media

Industry mourns Haydn Townsend

2 Sep 2025

From Google to TikTok: The rise of generative engine optimisation

Artificial Intelligence

From Google to TikTok: The rise of generative engine optimisation

3 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Unpopular opinion by a CEO: No budget? No reach. No exceptions

Social Media

Unpopular opinion by a CEO: No budget? No reach. No exceptions

Issued by Wetpaint Advertising 1 Sep 2025

Source: © 123rf The South African Social Media Landscape Report 2025 explores how people in South Africa are using social media

Social Media

2025 the year of digital doubles: 5 key social media insights

28 Aug 2025

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Technology

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Imran Salie 27 Aug 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

It shouldn’t be just about reach

OOH

It shouldn’t be just about reach

Issued by Tractor Outdoor 27 Aug 2025

Higher Education

The education of influencers: Why content creators should consider these qualifications

26 Aug 2025

Rogerwilco launches echo: AI search that lets brands own their answers

Artificial Intelligence

Rogerwilco launches echo: AI search that lets brands own their answers

Issued by Rogerwilco 27 Aug 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

Education

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

The Up&Up Group hosts internationally recognised speakers at conference for marketers

Marketing

The Up&Up Group hosts internationally recognised speakers at conference for marketers

Issued by The Up&Up Group 26 Aug 2025

Juno ranked no. 1 attractive media agency according to SCOPEN

Media

Juno ranked no. 1 attractive media agency according to SCOPEN

Issued by Juno Media 10 Apr 2024

Social Media

Why South Africa's social media defines authenticity by struggle and luxury

Nompumelelo Nhlengethwa 22 Aug 2025

When Wi-Fi stops serving you and starts watching you

Internet

When Wi-Fi stops serving you and starts watching you

Paul Colmer 21 Aug 2025

Humans + AI: The new creative powerhouse in digital marketing

Digital

Humans + AI: The new creative powerhouse in digital marketing

Issued by We Do Digital 21 Aug 2025

The Township Marketing Podcast: Stories and strategies for marketing success in kasi commerce

Podcasts

The Township Marketing Podcast: Stories and strategies for marketing success in kasi commerce

Issued by Rogerwilco 20 Aug 2025

From shelf to screen: dentsu SA leads South Africa’s retail media revolution

Media

From shelf to screen: dentsu SA leads South Africa’s retail media revolution

Daniel Malan, Issued by Dentsu 20 Aug 2025

Trust factor: How SA athleisure brands win Instagram commerce

Social Media

Trust factor: How SA athleisure brands win Instagram commerce

Ragesh Lalloo, Issued by University of Johannesburg - Marketing Management 19 Aug 2025