The Direct Marketing Association of Southern Africa (DMASA) has announced the finalists for the 2026 Assegai Awards, recognising agencies, brands and marketing professionals delivering outstanding work in direct and integrated marketing.
Guided by this year’s theme Legacy in Blue – Shades of Blue and Gold, the awards celebrate campaigns that demonstrate strategic precision, creative innovation and measurable results, reinforcing the value of marketing that creates lasting impact.
DMASA CEO David Dickens praised the quality of this year’s entries and the standard of judging. “The judging was phenomenal. The videos and creatives were inspiring, and the strategic thinking behind the campaigns was world-class. We can hold our heads high as South African direct marketers.
"I hope many Gold winners will submit their work for judging at the ECHOs. I have seen many outstanding campaigns with the potential to win internationally. Let’s get out there and showcase our prowess on the global stage.”
The Assegai Awards recognise the importance of connecting compelling creative ideas with audience insights, clear objectives and demonstrable return on investment (ROI). This year’s finalists reflect the innovation and effectiveness driving the industry forward.
View the full list of 2026 Assegai Awards finalists: https://www.assegaiawards.co.za/Awards.
The 2026 Assegai Awards Gala Evening will take place on 12 November 2026 at NH Hotels and Resorts, Sandton, bringing together industry leaders, agencies and brands to celebrate marketing excellence.
DMASA congratulates all finalists on their achievements and looks forward to celebrating the campaigns setting new benchmarks for South African direct and integrated marketing.
