Launch of practical generative AI course for content creators

Delivered entirely online through a series of interactive masterclasses, the programme will be led by Ross Symons, ZenRobot co-founder, AI content creator, animator and educator. It focuses on the practical application of generative AI across image creation, visual storytelling, motion, video and audio.

As AI tools continue to expand the possibilities for creative production, the course aims to equip participants with the skills to use these technologies with greater intention, creative control and professional judgement. Rather than focusing solely on generating content, the programme explores how to select the right tools, refine outputs and develop repeatable workflows that can be applied to real-world creative projects.

From AI-generated images to complete creative workflows

The course begins with the fundamentals of image generation and prompt development before progressing to visual storytelling, motion and audio production.

Participants will learn to create and refine AI-generated imagery, develop cohesive visual sequences, maintain consistency across characters and projects, and transform still images into motion. The programme also explores how sound design, music and voiceovers can be incorporated into AI-assisted creative work.

Through a combination of practical exercises and guided online learning, participants will investigate how different AI tools can be connected into an effective content-production workflow. The programme concludes with a dedicated online project review session, where selected learner work will be assessed to identify opportunities for refinement, improvement and further experimentation.

The partnership reflects Afda’s commitment to engaging with emerging technologies and preparing creative practitioners to navigate an evolving industry landscape. By making the programme accessible online, participants can develop practical AI skills without needing to attend a physical campus.

Four online sessions. Practical skills. Creative possibilities

The programme comprises three three-hour online teaching sessions, followed by a dedicated online project review.

Session 1: Image generation – Explore generative AI tools, prompting techniques, realism, style references and prompt layering to create more intentional visual outcomes.

Session 2: Visual storytelling – Develop cohesive image sequences, build a six-frame storyboard and use style and character references to maintain consistency.

Session 3: Motion and audio – Transform static visuals into motion using keyframes and transitions, while exploring sound design, music and voiceovers.

Session 4: Project review – Participate in an online review of selected projects, evaluate creative decisions and identify opportunities to improve and refine AI-generated work.

By the end of the course, participants will have explored practical prompting principles, image and video creation, audio integration, visual consistency, AI tool selection and workflow development. An important focus throughout is the role of human creative judgement in evaluating and improving AI-generated outputs.

Course details

Course: AI for content creation
Format: Fully online masterclasses
Audience: Industry practitioners and postgraduate students
Fee: R4,500 per person
Requirements: Participants must have their own laptop and have access to selected AI tools and subscriptions.

Programme dates

Tuesday, 24 November 2026 | 3pm–6pm – Image generation
Wednesday, 25 November 2026 | 3–6pm – Visual storytelling
Tuesday, 1 December 2026 | 3pm–6pm – Motion and audio
Tuesday, 8 December 2026 | 3pm–5pm – Online project review

Important: All four sessions, including the final project review, will take place online.

ZenRobot teaches and creates with Generative AI through two complementary offerings: ZenRobot Academy and ZenRobot Studio.

Through its Academy, ZenRobot helps creatives, storytellers and marketers develop practical skills across prompting, image generation, video, motion, voice, audio and integrated AI workflows. Its Studio works with brands, creators and storytellers to develop Gen AI-powered visuals, films, motion, sound and content.

ZenRobot’s approach centres on understanding the tools, choosing the right solutions for each task and applying them with greater control, judgement and creative intent.

Afda is a leading higher education institution dedicated to the creative economy, offering programmes across film, television, performance, business innovation and entrepreneurship, and other creative disciplines. Founded in 1994, Afda develops industry-ready graduates through a collaborative, project-based learning approach that connects creative practice with professional production and innovation.

With campuses across South Africa, Afda is committed to developing the next generation of creative professionals, entrepreneurs and industry leaders.

Click here to apply.