Ornico streamlines ads

Digital Stream is a media-asset management tool which agencies and clients operate from their own premises as a high-quality digital library of commercials and media information.

Advertising material can now be stored in a central easy-to-access database, making future reference of commercials as easy as entering a keyword, date range or flighting code.

By having a central storage area, all data can be archived for easy retrieval, allowing a comprehensive archive to be built. Ornico Media currently converts all advertising material into digital format, which is then archived along with any other relevant files. For instance, a new commercial can be stored along with its approved scripts, quotes, and storyboards. Users may also enter relevant information or keywords which they would like to be associated with the commercial. Everything to do with a particular commercial or ad is therefore bundled together for easy access in the future.

Competitor ads are automatically loaded into Digital Stream, and can be pulled into a playlist, which may then be shared, or saved for future brand and competitive reviews.

System access may also be restricted, allowing clients to assign different user rights and profiles should they be needed.

Digital Stream was recently commissioned by the Loeries jury committee for radio and television entries. The tool enabled the jury to view entries through one system rather than on individual VHS and Audio tapes, thus streamlining the judging process.