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![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-300x156.jpg?1)
Marketing & MediaEvent organisers need a mindset of resilience as global instability shapes the events landscape
23 Mar 2026




The TLC is a floating trophy, awarded monthly, to the best performing True Location campaign in the industry. Not only is this an awesome trophy awarded to the best in digital... but you can also drink beer out of it! Vicinity Media is the only South African location provider that is independently verified by a third party, meaning only our campaigns deliver True Location and qualify for the True Location Cup.

Don’t worry, no need to enter. All active Vicinity Media campaigns are automatically entered.
Keep an eye out on our socials for more information and updates about Vicinity Media’s True Location Cup.