Audiences are able to view the feature by downloading Qualcomm's free Vuforia Augmented Reality app from their website via their mobile phones and tablets, and use the functionality to scan embedded targets within the print ads in order to activate the feature. Doing this initiates a virtual, 3D audio-visual experience which serves to supplement the print ad, and directs users to the dedicated Snapdragon website. By downloading the Vuforia app from Android Market or Google Play Store and scanning your smartphone over the image inserted here, your phone will be able to detect the target embedded within the advert image, and will trigger its 3D Augmented Reality multimedia component.
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