Cell C had no choice but to like Nando's ad

Can you imagine the scene? Nando's marketing team, agency, digital team and PR trying to work out the best time to release the Nando's CEO parody campaign. Phone calls to lawyers working out the possible action should Cell C respond, as could reasonably be expected, with a court interdict.

By Walter Pike

8 Dec 2010

I can almost hear it: "The best time to launch would be mid afternoon Friday - no time for Cell C to react and to get to the courts, so at least we'll have Friday afternoon and the weekend and probably most of Monday. Yeah, if we can make a big enough splash we will be noticed - that's perfect. Friday afternoon it will be."

So off goes the campaign and sure enough Cell C does send a letter to Nando's. But it isn't threatening, it's lighthearted and with it the mobile operator sends a few superfast affordable Whoosh speedsticks.

Nando's is surprised at the reaction. It even said so on 702 later in the week, and I am sure the agency and everyone else breathed a sigh of relief. I am not surprised at all.

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Walter Pike

About Walter Pike

Walter has decades long experience in advertising, PR, digital marketing and social media both as a practitioner and as an academic. As a public speaker; Speaks on the future of advertising in the post - broadcast era. As an activist; works in an intersection of feminism & racism. He has devised an intervention in unpacking whiteness for white people As an educator; upskilling programs in marketing comms, advertising & social in South, West and East Africa. Social crisis management consultant & educator. Ideaorgy founder