I can almost hear it: "The best time to launch would be mid afternoon Friday - no time for Cell C to react and to get to the courts, so at least we'll have Friday afternoon and the weekend and probably most of Monday. Yeah, if we can make a big enough splash we will be noticed - that's perfect. Friday afternoon it will be."
So off goes the campaign and sure enough Cell C does send a letter to Nando's. But it isn't threatening, it's lighthearted and with it the mobile operator sends a few superfast affordable Whoosh speedsticks.
Nando's is surprised at the reaction. It even said so on 702 later in the week, and I am sure the agency and everyone else breathed a sigh of relief. I am not surprised at all.
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