Newly defined 'CEO' for Nando's, Cell C enjoys the joke
Following on with another new definition for CEO, Nando's has appointed its first Chicken Excellence Officer, Kagiso Lediga, who is on-board to promote its new 5Gs offering of five great sauces. The 'CEO' is in all its latest ads, which take a gentle poke at Cell C.
Appreciating the humour, Cell C's CEO, Lars P. Reichelt is arranging for the delivery of two of its new 21.6 Mbps USB speedsticks with 60 GB of data to the marketing director and CEO of Nando's following the fast-food operator's flighting of several advertisements parodying Cell C's advertising campaign around its new network offering.
"Nando's campaign gave us a real chuckle, we love the ads and it's great to know that our initial campaign is inspiring creativity in other companies," commented Reichelt. "I trust that their executives will enjoy their new super-fast internet connection and that they will consider adding "Speedchicken" to their menu.
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Last updated 1 December 2010 at 14:51
