Digital Account Manager/ Account Manager

Job description

About the Role:

We are looking for a passionate, commercially driven, and client-focused Digital Account Manager/ Account Manager to join our growing team. This role is ideal for a professional who thrives in a fast-paced agency environment and enjoys building strong client relationships while delivering exceptional digital marketing solutions.
As the digital account manager, you will serve as the primary point of contact for a portfolio of clients, ensuring the successful planning, execution, and performance of integrated digital marketing campaigns. You will work closely with internal teams across strategy, creative, content, media, social media, SEO, and analytics to deliver campaigns that drive measurable business results.
In addition to managing client relationships, you will play a key role in identifying new business opportunities, growing existing accounts, and contributing to the agency's commercial success through selling and upselling services.

Key responsibilities:

Client relationship management:

• Act as the primary point of contact for allocated client accounts.
• Build and maintain strong, long-term client relationships.
• Understand clients' business objectives, challenges, and growth opportunities.
• Lead client meetings, presentations, campaign reviews, and strategic discussions.
• Ensure high levels of client satisfaction, retention, and account growth.

Campaign and project management:

• Manage the end-to-end delivery of integrated digital marketing campaigns.
• Coordinate internal teams across creative, content, media, social media, SEO, paid media, and analytics.
• Ensure all campaigns are delivered on time, within budget, and aligned with client objectives.
• Monitor project timelines, budgets, deliverables, and campaign performance.
• Proactively identify and resolve campaign or project-related challenges.

Sales and business development:

• Identify opportunities to sell additional agency services to existing clients.
• Proactively upsell digital marketing solutions that align with client objectives and business needs.
• Prepare proposals, quotations, scopes of work, and campaign recommendations.
• Support new business initiatives and participate in client pitches where required.
• Drive account growth and contribute towards agency revenue targets.
• Build trusted advisor relationships that position the agency as a strategic partner to clients.

Strategy and performance management:

• Collaborate with internal specialists to develop effective marketing strategies.
• Translate client objectives into actionable digital marketing plans.
• Monitor campaign performance against agreed KPIs and objectives.
• Analyse data and prepare insightful performance reports.
• Present campaign insights, recommendations, and improvement opportunities to clients.
• Ensure accountability for commercial outcomes, return on investment (ROI), and overall campaign success.

Minimum requirements

Qualifications:

• Diploma or degree in marketing, communications, digital marketing, business management, or a related field.

Experience:

• Minimum of 3-5 years' experience in account management within a digital marketing, advertising, media, or integrated agency environment.
• Proven experience managing multiple client accounts and marketing campaigns.
• Demonstrated experience in client retention, account growth, and revenue generation.
• Experience working with social media, paid media, content marketing, SEO, websites, and digital analytics.

Skills and competencies:

• Strong understanding of integrated marketing and digital advertising.
• Excellent communication, presentation, and relationship management skills.
• Strong commercial acumen and negotiation skills.
• Ability to identify sales opportunities and close account growth initiatives.
• Excellent project management and organisational abilities.
• Strong problem-solving and analytical skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Microsoft Office and digital reporting platforms.

Posted on 09 Nov 18:12, Closing date 8 Jan