Euro RSCG SA's "Lighthouse" illuminates the global warming crisis
Following on from the global “tck tck tck: Time for Climate Justice” campaign, created by Euro RSCG Worldwide, the local agency continues to raise awareness about climate change, this time through print ad, “Lighthouse”.
“The biggest threat of global warming is the melting of the polar icecaps and the subsequent rise of the sea level,” says creative director James Daniels. “Using a lighthouse overlooking a city dramatises this, showing the mass destruction that will be caused if coastal cities are engulfed.”
The ad exhorts: “We have to change. Before the earth does. Be part of it.” and directs readers to www.timeforclimatejustice.org. Chris Crawford and Laura May Vale were the art directors, Justin Wanliss the copywriter, David Prior the photographer, and George Greyling the digital artist.
- Your mind deserves a blank space13 Oct 09:05
- Trust is Africa’s new currency: Why media leadership must go beyond metrics07 Oct 08:52
- Havas appoints Alberto Canteli as executive chairman Africa02 Oct 08:58
- Havas Red appointed as consumer PR Agency for Philip Morris South Africa15 Jul 16:34
- Launch of Havas Play in Africa empowers brands across the continent to play in culture18 Feb 11:43
