Euro RSCG SA's "Lighthouse" illuminates the global warming crisis

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Following on from the global “tck tck tck: Time for Climate Justice” campaign, created by Euro RSCG Worldwide, the local agency continues to raise awareness about climate change, this time through print ad, “Lighthouse”.

“The biggest threat of global warming is the melting of the polar icecaps and the subsequent rise of the sea level,” says creative director James Daniels. “Using a lighthouse overlooking a city dramatises this, showing the mass destruction that will be caused if coastal cities are engulfed.”

The ad exhorts: “We have to change. Before the earth does. Be part of it.” and directs readers to www.timeforclimatejustice.org. Chris Crawford and Laura May Vale were the art directors, Justin Wanliss the copywriter, David Prior the photographer, and George Greyling the digital artist.