TBWA wins Global Agency of the Year
TBWA Worldwide has been named Advertising Age's Global Agency of the Year for 2008. Tom Carroll the worldwide chief of TBWA was also announced the winner of the publication's Ad Age Executive of the Year award.
The agency won the global accounts for Visa and Pepsi, adding them to Adidas and Absolut. It also reached revenue growth of 5% in the international market.
TBWA accredits the award to the following three campaigns:
- The Adidas “Impossible Huddle” outdoor advertising where 17-metre tall replicas of 11 of Europe's soccer players were used in Zurich's train station during the European championship soccer matches.
- The “Absolut World” concept which involved local executions in different markets. In Germany, where the local campaign showed all airport taxi's as Porsches in which rides were free, Absolut sales apparently went up by 18%.
- Winning the Visa $600 million global account for 52 markets across the world.
TBWA President, Tom Carroll is currently chairman of the American Association of Advertising Associations. Advertising Age has acknowledged his participation in webcasts and taking questions from staff.
He is the “rare suit who is good at relating to creative and staying close with accounts and is a respected motivator and enabler,” the publication concluded.
