Since their inception in 1990, the Financial Mail AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised - not only for their creative marketing skills - but for their overall business acumen as well. The Awards have grown to become a landmark on the South African marketing and communications landscape.
The 2019 Financial Mail AdFocus Award winners are:
Virginia Hollis received the Lifetime Achievement Award, where she was applauded for a career that has spanned more than 35 years in media strategy, planning and buying, and in which she contributed to the elevation of some of the country’s most recognisable brands.
Hollis has been a mentor to many others in the industry and has considered it her responsibility to advance the aims not just of the media strategy sector but of the communications sector as a whole. She has played an important role - sometimes behind-the-scenes but also up-front – in advancing research, education, transformation and legislation in the sector.
She was a board member of the Loeries from 2012 to 2018, and has judged numerous awards including Cannes, Loeries, APEX, and FM AdFocus. In 2011, Hollis was also awarded as a Media Legend at the industry’s Most Awards.
Hollis was a board member and driving force behind the Advertising Media Association of SA (Amasa) for many years, and remains a board member of the Advertising Media Forum, an ACA affiliate through whose members 95% of all SA media expenditure is bought.
Mashigo describes Hollis’ contribution to the industry as being “nothing short of transformative. Everybody that spoke about her describes a sweeping force and she deserves her flowers.”
FoxP2 was also announced as the winner of the 2019 Financial Mail Tactical Print Ad competition for the advertisement produced on behalf of their client, Ster-Kinekor, in the Financial Mail Creative Challenge.
The Creative Challenge provides an opportunity for agencies to connect their clients’ brand messaging with current news events and headlines, and create high-impact tactical print ads for the opportunity of free placement in the weekly Financial Mail magazine.
Justin Gomes, FoxP2 Creative Founding partner says: “As our Ster-Kinekor print ad for the Joker, placed opposite articles on Boris Johnson and Donald Trump shows, there’s no substitute for the right message delivered in the right place at the right time.”
Congrats to our client @sterkinekor for winning The Financial Mail Ad Of The Year, an ad for Joker running opposite articles on Boris Johnson and Donald Trump! The headline reads “Rather experience a clown causing chaos in the comfort of a Ster-Kinekor cinema.” #FMAdFocus2019 pic.twitter.com/EPFIskvusk— FoxP2 Cape Town (@FoxP2laB) November 27, 2019
The MediaShop once again sponsored the WiFi at the AdFocus Awards event. Other partners include Ornico, Angel Heart Beverages, IAS and Scopen.