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“One of the key aspects of the Richfield offering is their ability to incorporate technology into tertiary education – specifically, within the AAA, and in so doing, take the AAA to greater success going forward. Richfield, which offers blended learning and best in class educational instruction and facilities, provides a new and positively successful base from which the AAA will have improved opportunities to continue growing and providing industry-ready graduates to the profession.”Comments Jay Ramnundlall, Richfield CEO:
“In a similar vein to how the marketing, advertising and communications sector often disrupt and drive change, so too has Richfield pioneered disruptive methodologies and technologies with respect to tuition and the cost of education. It is with great anticipation that we add the marketing, advertising and communications sector to our wide-ranging offering and continue delivering highly qualified individuals that employers in the sector require and have become accustomed to receiving from the AAA.”The benefit of being ‘close’ to the advertising profession via the ACA will not be lost in the immediate future. The ACA and Richfield have signed an MOU which ensures the ACA’s involvement for a period of no less than three years. The ACA will continue promoting the AAA and assisting with industry activities in the same manner as it has done in the past. This will ensure that the profession continues to receive the benefit of a sustained stream of best of breed and qualified talent from the AAA.