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    The 2017 AMASA Awards winners announced

    This year's glamorous AMASA Awards ceremony, held at The Hilton in Sandton on Thursday evening, 12 October, was attended by some of the industry's top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all-round' media campaigns in the media and advertising industry.
    With a total of 127 candidates entered into this year's awards, Wayne Bishop, the AMASA Chairmen, said the standard and quality of entries were some of the best the awards and judging committee has ever seen, making all selections and identifying the overall Roger Garlick Grand Prix incredibly challenging but inspiring at the same time.

    The renowned Roger Garlick Grand Prix Award went to Halo advertising for their outstanding work on their Jacaranda FM, #MoreMusicYouLove campaign. "This year's winner checked all three of the most important boxes - innovation, strategy and execution; we’re so incredibly impressed with their imaginative and forward-thinking strategy," says Wayne Bishop, head of the AMASA Awards portfolio.

    Congratulations to all the finalists and winners and thank you once again to all those who supported the awards this year. We can’t wait to see how you’ll blow us away next year!

    Below is the full list of winners of the 2017 AMASA Awards:


    Best Branded Content:



    GOLD



    Highly Commended



    PHD

    Cell C - Break The Net

    X

     

    The Niche Guys

    CloseUp Toothpaste Make you move

     




    Best Contribution by a Media Owner:



    GOLD



    Highly Commended



    MediaMark

    Sun International Time Square Bandit

     

    X


    Best Event / Experiential:



    GOLD



    Highly Commended



    Halo Advertising

    Jacaranda More Music You Love

    X

     


    Best Integrated: Financial:



    GOLD



    Highly Commended



    OMD

    Standard Bank Kidz App

    X

     


    Best Integrated: Public Service:



     

     

    NONE

     

     

    Best Integrated: Retail:



    GOLD



    Highly Commended



    MindShare

    KFC Soundbite

    X

     

    TMI Media & 140 BBDO

    Dunkin Donuts

     

    X


    Best Integrated: FMCG



    GOLD



    Highly Commended



    Starcom

    Lunch Bar New Wrapper

    X

     


    Best Integrated: Media



    GOLD



    Highly Commended



    Halo advertising

    Jacaranda More Music You Love

    X

     


    Best Integrated: Travel, Entertainment & Leisure



    GOLD



    Highly Commended



    The MediaShop

    SA Tourism

     

    X


    Best Online:



    GOLD



    Highly Commended



    Native VML

    Nedbank See Money Differently

    X

     


    Best Pro Bono / Cause Related:



    GOLD



    Highly Commended



    Havas

    She Loves Beer

    X

     


    Best Social Media:



     

    GOLD



     

    Highly Commended



    Native VML

    Nedbank Passion Playoffs

     

    X

    MindShare

    KFC Soundbite

    X

     


    Best Sponsorship:



    GOLD



    Highly Commended



    OnPoint PR and M&C Saatchi Abel

    Nedbank The Reimagination Project

     

    X

    Playmakers

    Coca Cola That’s Gold SuperSport

    X

     


    Best Tactical Use of Media:



    GOLD



    Highly Commended



    PHD

    SANBS - Stock Indicators

    X

     


    Best Trade Marketing Campaign:



    GOLD



    Highly Commended



    Ads24

    Food for Thought

     

    X


    Best Use of Mobile:



    GOLD



    Highly Commended



    Mark1

    KFC Add Hope

     

    X


    Best Use of Small Budget:



    GOLD



    Highly Commended



    Hitch Digital

    Investec

    X

     


    Best Use of Technology & Data:



    GOLD



    Highly Commended



    Halo Advertising

    Jacaranda More Music You Love

     

    X

    Techsys Digital

    Windhoek Pure Beer Detector

    X

     


    Ignition (Student Awards):



    GOLD



    Highly Commended



    University of Johannesburg

    One & a Half Bags

    X

     


    Roger Garlick Grand Prix



     

     

    Halo Advertising

    Jacaranda More Music You Love

     

     

    For more information about the shortlisted candidates and the awards ,please visit the AMASA website: http://www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/


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