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Local ecommerce activation concept guarantees 400,000 South Africans
Daddy's Deals has launched a South African e-commerce site that offers local brands the opportunity to advertise directly to its audience, on a digital platform. The campaign gives advertisers customer contact and a guarantee that their offer will be viewed by more than 400,000 South Africans.

Image via 123RF
Utilising the deal mechanism on which the online model is based, advertisers will now be able to display their brand in a fun and enticing way. From offering free downloads of applications and educational content, to offering free tickets or discounted rates on new products; there is no limit to the types of offers that can
"There simply aren't enough page impressions on quality South African websites that accept advertising from other brands. This solution provides the market with new access to quality inventory throughout South Africa, while adding a huge amount of new quality advertising into the market," confirms Eric Edelstein, CEO at Daddy's Deals.
Available exclusively to one advertiser per month, maximum exposure will be ensured through additional coverage provided by banners, buttons and tabs on the website.
In finding reliable, credible and engaged consumers that have a genuine interest, an acquisition opportunity exists for advertisers to entice customers to provide opt-in information, enabling them to build up a premium database of valid email addresses that belong to real people, with a real interest in the product or offering. How many customers sign up or accept the call to action for each campaign completely depends on the nature of the campaign and what is offered.
For more information, email az.oc.yddad@cire.
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