Target audience | Bizcommunity

Target audience | Bizcommunity

News

Retail Marketing

Jockey marks 150 years with a brand refresh and e-commerce push

Evan-Lee Courie 2 days

Seeff Open House debuts this Spring with one of the largest print orders in South African publishing (Image supplied)

Magazines

Property lifestyle magazine launches with 50,000 print order

23 Jun 2026

$African creatives discuss the importance of Cannes to Africa. Picture l to r: Yusuf Adejumo, creative director, TBWA\Concept Nigeria, Audrey Quaye creative director Innova DDB Ghana, Alex van Niekerk, executive creative director at TBWA\Ascent, Graham Cruikshanks, director of Africa operations at TBWA, Eric Mununuzi, chief creative Officer at TBWA\Uganda (Images supplied, composite by Ruth Cooper @ Bizcommunity)$

Cannes Lions

#Cannes2026 | Should Africa care about the Cannes Lions?

Danette Breitenbach 22 Jun 2026

Image source: rawpixel.com from

Law Practice

5 free marketing channels every law firm should use

Andrea Paulsen 18 Jun 2026

(Left) Marilize Jacobs, founder, VocalCord PR and Reputation Management and (right) Thabani Mnyakeni, chief creative officer, TM Relations, say that youth is not an age, it’s a mindset (Image supplied)

Youth Month

#YouthMonth | Youth is a mindset rather than an age bracket

Marilize Jacobs & Thabani Mnyakeni 15 Jun 2026

South Africa’s top investing community

Online Media

South Africa’s top investing community

Issued by Broad Media 4 Jun 2026

Reach is nothing without intelligence

Marketing

Reach is nothing without intelligence

Julian Diaz, Issued by Omnisient 3 Jun 2026

Digital marketing in South Africa – the best way to reach the right audience

Online Media

Digital marketing in South Africa – the best way to reach the right audience

Issued by Broad Media 28 May 2026

SMS + RCS + WhatsApp

Digital

SMS + RCS + WhatsApp

Issued by Celerity.chat 12 May 2026

How to build trust with your target audience

Online Media

How to build trust with your target audience

Issued by Broad Media 9 Apr 2026

Children as young as 9 launch real businesses in Koa Academy’s free online challenge

Education

Children as young as 9 launch real businesses in Koa Academy’s free online challenge

Issued by Koa Academy 8 Apr 2026

Digital marketing in South Africa – No longer optional for top companies

Online Media

Digital marketing in South Africa – No longer optional for top companies

Issued by Broad Media 25 Mar 2026

Hot 102.7FM surges to 710,000 regular listeners, expanding its commercial footprint in Gauteng

Radio & Audio

Hot 102.7FM surges to 710,000 regular listeners, expanding its commercial footprint in Gauteng

Issued by HOT 102.7FM 17 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

OFM – the gateway to central South Africa (part of the Local is our Superpower series)

Radio & Audio

OFM – the gateway to central South Africa (part of the Local is our Superpower series)

Issued by OFM Radio 9 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

The Lead Creative | Client agency partnerships that deliver

The Lead Creative

The Lead Creative | Client agency partnerships that deliver

Danette Breitenbach 20 Feb 2026

Living with the Jaecoo J7 SHS: Strong range, minor flaws

Launches & Reviews

Living with the Jaecoo J7 SHS: Strong range, minor flaws

Imran Salie 12 Feb 2026

Why South Africa’s top companies advertise on BusinessTech

Online Media

Why South Africa’s top companies advertise on BusinessTech

Issued by Broad Media 11 Feb 2026

The 5 trends shaping SA media in 2026

Trends

The 5 trends shaping SA media in 2026

Issued by Caxton Media 30 Jan 2026

Marketing

AI doesn't understand ‘Hlala Kahle’ - and that's a problem

Wendy Monkley 26 Jan 2026

Why you should publish sponsored articles on Daily Investor

Online Media

Why you should publish sponsored articles on Daily Investor

Issued by Broad Media 14 Jan 2026

Research

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Jaclyn L. Tanenbaum and Karen Anne Wallach 12 Jan 2026

Lionheart, though star-studded, departed from traditional Nollywood narrative conventions argues Wunpini Fatimata Mohammed in The Conversation (Image source: Pulse ©

Film & Cinematography

Netflix gives African film a platform – but the cultural price is high

30 Dec 2025

Image source: Getty Images

Law Practice

The secret to a sustainable and profitable law practice: Ideal clients

Andrea Paulsen 28 Oct 2025

Daily Investor sponsored articles – the marketing strategy that works

Online Media

Daily Investor sponsored articles – the marketing strategy that works

Issued by Broad Media 28 Oct 2025

Image credit: GynaGuard

Obstetrics & Gynaecology

GynaGuard wants to change the way intimate wellness is marketed in South Africa

27 Oct 2025

Get featured on Smart Money and reach your target audience

Podcasts

Get featured on Smart Money and reach your target audience

Issued by Broad Media 7 Oct 2025

Pitching to MultiChoice: How to get your story on DStv or Showmax

TV

Pitching to MultiChoice: How to get your story on DStv or Showmax

Issued by MultiChoice 7 Oct 2025

Source: © 123rf Murray Hamilton, content director, VML South Africa tackles the “should design inform copy or should copy inform design?”debate

CRM, CX, UX

“Should design inform copy or should copy inform design?”

Murray Hamilton 6 Oct 2025

#PrismYoungVoices | Eclipse Communications' Ashla Mogane on fresh perspectives

Prism Awards

#PrismYoungVoices | Eclipse Communications' Ashla Mogane on fresh perspectives

6 Oct 2025

Anton Visser, COO of SA Business School

Skills Development & Training

Learnerships vs skills programmes: Which is the right choice to upskill your workforce?

Anton Visser 1 Oct 2025

How brands can pivot from “look at us,” to “we see you”

Marketing

How brands can pivot from “look at us,” to “we see you”

Jessica Porter 15 Sep 2025

African healthcare leaders reimagine patient safety

Public Health

African healthcare leaders reimagine patient safety

Issued by COHSASA 27 Aug 2025

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

Digital

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

Living with the Ford Territory: Well, well, well...

Launches & Reviews

Living with the Ford Territory: Well, well, well...

Imran Salie 31 Jul 2025

Ntombie Dlamini.

Behind the Selfie

#BehindtheSelfie: Konica Minolta's marketing leader, Ntombie Dlamini

24 Jul 2025

Warc report: Top consumer trends shaking up next year’s spending habits

Advertising

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

How will AI shape African film storytelling

Film & Cinematography

How will AI shape African film storytelling

Mfundo Ntsibande 16 Jul 2025

#WPRD2025 | Flow Comms' Caroline Smith: 4 smart steps for PR graduates

World PR Day

#WPRD2025 | Flow Comms' Caroline Smith: 4 smart steps for PR graduates

Caroline Smith 16 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

Online Media

TopAuto – the best place to advertise your motoring brand

Issued by Broad Media 10 Jul 2025

Pnet’s Helping Hands campaign offers relief to jobseekers stuck in workplace frustration

HR & Management

Pnet’s Helping Hands campaign offers relief to jobseekers stuck in workplace frustration

Issued by Pnet 9 Jul 2025

Image source: wayhomestudio from

Media & Entertainment Law

What influencers and brands need to know about #sponsored disclosures

Sarah Suleman 4 Jul 2025

#Orchids&Onions: Spotify's ode to Zulu traditions

#OrchidsandOnions

#Orchids&Onions: Spotify's ode to Zulu traditions

Brendan Seery 2 Jul 2025

Until Until Management Team: [From Left to right] co-founder and creative director: Charles Lusengo, chief executive officer (CEO): Thithi Nteta and co-founder and event strategist: Thulani Dandala

Youth Month

#YouthMonth: Until Until's Thithi Nteta on leveraging youth culture

Karabo Ledwaba 18 Jun 2025

Branding

5 Key Brand Development Takeaways From One Weekend Of Marketing Activities In 4 West African Cities

Issued by BA:KO by EchoHouse 19 Aug 2024

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

How top South African companies reach their target audience

Online Media

How top South African companies reach their target audience

Issued by Broad Media 29 May 2025