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Winners announced for Pendoring Advertising Awards
With three silver and one gold Pendoring out of 10 finalists, Joe Public maintained its status as the Pendoring leader over the past few years. A close second with four silver Pendorings from no less than seven finalists is Ninety9Cents Communications.
Coming in just behind the two front-runners was OPENCO - The Open Collaboration with one gold and two silver Pendorings. Ogilvy & Mather Johannesburg walked away with one silver and one gold Pendoring and FCB 1886 won two silver Pendorings. Blink Stefanus clinched a gold trophy for his innovative "Blink Projek" entry in the live events, activations and direct communications category.
In total, 25 silver and eight gold Pendoring trophies were awarded on Friday evening, but unfortunately the judges felt that none of the entries made the cut for the Prestige Award. With this in mind, the Pendoring board has decided to hold the R50,000 normally awarded to the Prestige winner over to 2015 and to add an extra competition to the 2015 Awards. This means that the 2015 Pendoring Advertising Awards will not only have bigger prize money than ever before, but that they would also offer more opportunities for creative agencies and companies to be winners. More information on the 2015 Pendoring Advertising Awards will be made available in due course.
King James Cape Town, with its truly South African television advertisement titled 'The Reader' for Bell's Whisky, won a gold Pendoring in the Truly South African - Television category and a silver in the Truly South African - Craft category for cinematography. At the end of the evening King James Cape Town was also crowned the overall winner in the Truly South African category with the Umpetha award, which earned the agency R20,000 in prize money.
FCB Johannesburg won a silver and a gold Pendoring, followed by Black River FC with one gold Pendoring. M&C Saatchi Abel Cape Town bagged two silver Pendorings and Native VML, TBWA\Hunt\Lascaris Johannesburg, DDB South Africa and The Jupiter Drawing Room Johannesburg each took home one silver Pendoring to put in their display cabinets.
In the Student category, North-West University (NWU) stood out among the crowd of tertiary institutions. NWU had five finalists, and its students took home two silver and one gold Pendoring. Judy Kriel of NWU was chosen as the overall winner in the Student category with her work for MK entitled "MK-Sosiaal", which the judges described as conceptually strong and well executed. As the overall winner, she takes home R10,000 in prize money and receives an internship at TWBA\Hunt\Lascaris Johannesburg for 2015.
Student entries from the University of Johannesburg and Vega School of Brand Leadership in Cape Town each received one silver Pendoring.
The Pendoring Advertising Awards would like to thank the following sponsors:
Platinum: Ads24, ATKV, kykNET, Media24. Gold: Die Burger, Huisgenoot, Rapport, Toyota. Bronze: Caxton Community Newspapers, Jacaranda FM, MyEdit, OFM, Sanlam. Partners: Adlip, DEKAT, KWV, eVati, kulula.com, Leopard's Leap Wines, Marklives.com, Newsclip, Sonovision, toeter
Complete list of winners
Winners of the 2014 Pendoring Advertising Awards:
TELEVISION/CINEMA (with a production budget less than R600,000) - Sponsored by kykNET
No Award
NON-BROADCAST VIDEO & FILM
Silver
Title: Zander
Agency: Ogilvy & Mather Johannesburg
Advertiser: Pendoring 2013
RADIO
Silver
Title: Hoekslypers
Agency: FCB 1886
Advertiser: Cell C
Silver
Title: Watsê die Jakkals?
Agency: FCB 1886
Advertiser: Cell C
NEWSPAPERS - Sponsored by ADS24
No Award
MAGAZINES
No Award
POSTERS
Silver
Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound
Silver
Title: Blaaskans Bederwers (Swembad, Restourant)(Campaign)
Agency: OPENCO - The Open Collaboration
Advertiser: World Leisure Holidays
DIGITAL & INTERACTIVE COMMUNICATION - Sponsored by Media24
Silver
Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg
ORIGINAL AFRIKAANS - Sponsored by ATKV
Gold
Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound
Silver
Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape
RETAIL
Silver
Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape
Silver
Title: Hotel, Kegelbal (Campaign)
Agency: FCB Cape Town
Advertiser: Musica
CRAFT
Gold
Craft: Illustration
Title: Blaaskans Bederwers (Swembad)
Agency: OPENCO - The Open Collaboration
Advertiser: World Leisure Holidays
Silver
Craft: Illustration
Title: Droomvakansie, Droomkar, Droomloopbaan (Campaign)
Agency: Joe Public
Advertiser: Lovers Plus
Silver
Craft: Illustration
Title: Blaaskans Bederwers (Restourant)
Agency: OPENCO - The Open Collaboration
Advertiser: World Leisure Holidays
COMMUNICATION DESIGN
No Award
LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION
Gold
Title: Die Blink Projek
Agency: Blink Stefanus
Advertiser: Blink Stefanus
TRULY SOUTH AFRICAN - TELEVISION
Gold
Title: Picnic, Wedding (Campaign)
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv
Gold
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell's Whisky
Gold
Title: Giving
Agency: Black River FC
Advertiser: First for Women
Silver
Title: Coke Bobby
Agency: FCB Johannesburg
Advertiser: Coca-Cola Southern Africa
TRULY SOUTH AFRICAN - RADIO
Silver
Title: Môre Oompie, Afrikaners is Plesierig, Jan Pierewiet (Campaign)
Agency: DDB South Africa
Advertiser: Wrigley Orbit
TRULY SOUTH AFRICAN - CRAFT
Silver
Craft: Illustration
Title: Mountains, Township, Football, Beach (Campaign)
Agency: The Jupiter Drawing Room Johannesburg
Advertiser: Safari Braai Products
Silver
Craft: Cinematography
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell's Whisky
TRULY SOUTH AFRICAN - GENERAL
Gold
Title: A Rainbow for the Rainbow Nation
Agency: FCB Johannesburg
Advertiser: Coca-Cola Southern Africa
Silver
Title: Be the Most Famous You
Agency: TBWA\Hunt\Lascaris Johannesburg
Advertiser: The Loeries Awards
Silver
Title: Cinemark Experience
Agency: Joe Public
Advertiser: Cinemark
Silver
Title: Fossil Biscuits
Agency: M&C Saatchi Abel Cape Town
Advertiser: IZIKO Museums of South Africa
Silver
Title: World AIDS Day WiFi
Agency: M&C Saatchi Abel Cape Town
Advertiser: MWEB
TRULY SOUTH AFRICAN - INTEGRATED CAMPAIGN
Silver
Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg
Silver
Title: KeYona
Agency: Native VML
Advertiser: Nedbank
STUDENTS
STUDENTS - TRADITIONAL MEDIA
No Award
STUDENTS - CRAFT
Silver
Craft: Typography
Title: Koloniale Bliksem Rhodes
Tertiary Institution: University of Johannesburg
Product/Service: Koloniale Bliksem Lettertipes
Student: Osmond Tshuma
STUDENTS - INTEGRATED CAMPAIGN
Silver
Title: Boksem-bier
Tertiary Institution: North-West University
Product/Service: Boksem Bier
Student: Janus Badenhorst
Silver
Title: MK NooitAlleenNie
Tertiary Institution: North-West University
Product/Service: MK
Student: Anja Kocks
STUDENTS - TRULY SOUTH AFRICAN - GENERAL
Silver
Title: Moustache, Jeans, Hair (Campaign)
Tertiary Institution: Vega School of Brand Leadership Cape Town
Product/Service: Lion Matches
Students: Michael Southey, Robyn Newham, Liezl Fourie
STUDENTS - TRULY SOUTH AFRICAN - INTEGRATED CAMPAIGN
Gold
Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK Sosiale Televisie
Student: Judy Kriel
UMPETHA AWARD
Category: Truly South African: Television
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell's Whisky
OVERALL STUDENT WINNER
Student: Judy Kriel
Category: Truly South African: Integrated Campaign
Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK Sosiale Televisie
PRESTIGE AWARD
Not Awarded
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